Latest Event Updates

Photos & Post Event Storify is up

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The photos of the 4th Social Media Day are now on the website (http://umbsocial.com/4th-event-photos/). Looking on these pictures it must have been a fun event.

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We also prepared a Conference Recap with Storify. Here you find also the nice video of Lance and Markus (https://storify.com/werkunz/4th-social-media-day-at-umass-boston)

Pre #UMBSocial Storify

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People are already talking about #UMBSocial, have you joined the conversation?

Meet #UMBSocial Speaker – Heather Jackson

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Heather JacksonHeather Jackson is the Regional Development Director at Constant Contact NE, which is also UMB Social’s Platinum Sponsor.  Heather has over 20 years’ experience in sales and marketing, with a specialty in online and social media marketing. She has owned 2 small business of her own and has been a lifetime volunteer for various non-profits. She is a professional and enthusiastic speaker who enjoys helping small businesses achieve their goals with a focus on engaging customers, increasing ROI, and driving repeat business and customer loyalty.

Please visit www.constantcontact.com to learn more about the amazing work they are doing at Constant Contact.

If you’re interested in attending UMB Social, you can register here (as long as there are seats available).

1. Tell us a little about yourself and your background?

I grew up in Laguna Beach, CA (yes I can surf) and am now a Cape Cod wash ashore, currently loving my work with small businesses as Director of Regional Development, New England, for Constant Contact. In addition to 20+ years in sales and marketing I’ve also started and run 2 small business of my own; I know what it’s like to where every hat on the rack to run a business! My professional passion is to help small businesses use the best practices in digital marketing, including social and email platforms, to engage effectively with their customers, grow their sales and achieve their goals.  I also enjoy professional speaking opportunities like this one at Social Media Days to educate and inspire other small businesses.

2. When did you start to work in social media?   

Well, I’ve always been social and embraced media! My online marketing experience first began in the late 90’s at boston.com and at Yahoo! here in Boston. Social media tools became a regular part of my business-marketing program in 2007; as a small business owner, I saw the real power of online word of mouth via email marketing which provided the best ROI of any marketing that fit into our budget, except in person networking. I really got into social media 3 years ago when I started my own social media/email consulting business, instructed for Geek Girl Tech Con and now am fully immersed here at Constant Contact. But know that I’m learning everyday myself how to better use these tools  – I look at it as a constant work in progress.

3. How does a typical work day of you look like?  

I’m a very early riser (in college I swore I’d never be, but now I am and I know why…) When I‘m not traveling, I get my day organized/prioritized in my head while I give my retriever Miller a brush down (it’s like therapy!) The bulk of my day is spent helping small businesses learn how to use digital marketing to achieve their goals; it’s a constant juggling act between setting up educational workshops and professional speaking events, building relationships with potential CTCT partners and traveling to various parts of New England to work with my team of 12 Authorized Local Experts. My best ideas always come to me while I’m working out- bike/swim/bikram yoga – so that is high level priority and will happen most every day at some point (plus it keeps me sane.)

4. Do you have a role model in social media. Someone who inspires you? 

On the global stage, I’ve been inspired by Mari Smith @MariSmith. On a more locally connected level, I admire and have learned so much from Rich Brooks @therichbrooks and the whirlwind duo of Lani Voivod @lanivoivod & Allen Voivod @allenvoivod

5. What is the hardest thing about social media?  

Keeping up with it…on 2  fronts. 1. Small businesses need to use good time management to stay consistent and use social media the right way to engage with their customers- this is a real challenge for many of us. 2. Literally, keeping up with the changes each platform makes and knowing how to leverage the tools when things change almost daily.

6. What do you see as some up-and-coming trend in social media? 

Video shorts and Google+. I think we are on a fast approach where the masses, and not just the early adopters, are about to embrace and use both as they see the power.

7. Can you name us a brand or company that you admire for their great social media strategy/execution? 

As I love the Cape and do enjoy a tasty beer, Cape Cod Beer springs to mind on a hyper local level. They have done a great job of engaging with their customers and building themselves into a community resource. They use a variety of social media tools, are consistent and always keep the customer in mind when it comes to content. They exemplify that local small business is powerful- you don’t have to be a global brand to be successful building your brand and customer base with social media.

8. Did you make any social media mistakes in the past or is there anything you would avoid in future?  

You can’t be afraid to “give away the farm” and share your special knowledge with your customers; this actually shows them you are an expert/resource/value-add

9. To be successful in social media, you need to ….? 

Put yourself into your customer’s shoes…then give them something they will find valuable. 
10. What is your favorite book and why? 

As a small business owner, I found the lessons in Michael Gerber’s The E-Myth Revisited to be invaluable (and an easy read.) For a classic story of life’s travails with intrigue and a great ending, I like the Count of Monte Cristo by Alexander Dumas.
11. What is your favorite quote? 

 Hands down…Arthur Ashe “Start where you are, use what you have, do what you can.” 

12. What is your favorite movie and why? 

Rushmore –written by Wes Anderson & Owen Wilson. I gravitate towards independent films, especially those that explore the tough things in life that we all deal with, but then uses the undercurrent of humor to save us in the end. This one really hit me in the heart, the head and on the funny bone, and I thought it was one of Bill Murray’s epic performances. 

13. Is there anything else you would like to add that I haven’t included?

As a  So. California native, I’m always on the hunt for authentic Mexican food in New England, especially tasty fish tacos and buenos burritos- send me your suggestions!

14. Where can we find more about you and you work?

@heatherkjackson

http://www.Linkedin/in/heatherkjackson

https://www.facebook.com/hjacksonctct

http://blogs.constantcontact.com/

 

 

Meet #UMBSocial Speaker – Rachel Martin

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Rachel MartinWe are excited that Rachel Martin will be speaking at UMB Social on May 14th.   Take a moment to read through her latest interview, you will not be disappointed!
 
1. Tell us a little about yourself and your background?
Rachel Marie Martin is the writer behind FindingJoy.net, is a partner of Blogging Concentrated, is a writer for The Huffington Post, and is having her first book, Dear Mom Letters, published this fall. In the past four years she has built a successful website with millions of visits, has dynamic communities on social media, and has developed products that complement her brand. She is passionate about helping bloggers continue to overcome obstacles and helping them discover, cultivate, and perfect their business model.
2. When did you start to work in social media?
I started getting involved in social media about three years ago. It all began with a quest to grow my own platform, but as time has passed I’ve discovered the power in social in promoting brand, driving traffic, and creating community.
3. How does a typical work day of you look like?
Is there a typical work day for an entrepreneur? It depends. If I’m home it means balancing being a mom, teaching my kids, helping some get to school, and working. I stay up very late and rise early – makes me grateful for coffee. And then, then there are the multiple times a month that I’m traveling for Blogging Concentrated. Those are the times I sleep and work on planes, am grateful for wifi in the airport, and get to do what I love – interacting with other bloggers and professionals.
4. Do you have a role model in social media. Someone who inspires you?
Tom Jackson, of Tom Jackson Productions. He’s in the music industry in Nashville, but to me, that’s what makes him awesome. What he teaches is applicable to all of us – including how we look at social media, brand development, and our relationship/connection with our readers.
5. What is the hardest thing about social media?
That you cannot turn it off. I literally could be online 24 hours out of the day and feel like I’m never caught up. So I have to work really hard to set times in the day where I unplug and give back to my family.
6. What do you see as some up-and-coming trend in social media?
Hmmm. . . perhaps you should tell me. No, now seriously, I am ready for anything. I think the strategy is being aware of up and coming companies and trends, watching them, and assessing whether to join or not. We simply cannot get stuck in thinking that we’ve got it all figured out as social media is a dynamic, moving faster than light in the way it changes, thing.
7. Can you name us a brand or company that you admire for their great social media strategy/execution?
Udi’s Gluten Free. They’ve developed a Facebook page with over a million followers simply by connecting with their consumers. They use emotion, specifically that gluten free food can taste good, and the idea that you are not alone to create a brand that people love.
8. Did you make any social media mistakes in the past or is there anything you would avoid in future?
Way too much time spent on seemed to be important at the time but really wasn’t that important. For instance, my six year old will only be six for so long. . . I either opt to shut the computer screen now or I miss out on the moments.
9. To be successful in social media, you need to ….?
To never ever think you have it all figured out. There is no “well oiled machine” in online marketing, website structure, and blogging. The second you think you’ve got your system figured out and that you don’t need to adapt is the very second that you’ve decided to not keep moving forward. Beyond that, again, it’s figuring out where you want to put your time, investing the time, and adapting and always always serving your audience.
10. What is your favorite book and why?
Only one book? Hmm. You’re making me think. I love this book called “One Year Off” by David Elliot Cohen. Why? I love it because he had the freedom to pack up his family and take the year off and travel the world. One cannot do that unless they are willing to take a risk and they have financial freedom. I think at heart I love a great story, crave adventure, and long for freedom.
11. What is your favorite quote?
Twenty years from now you will be more disappointed by the things that you didn’t do than by the ones you did do, so throw off the bowlines, sail away from safe harbor, catch the trade winds in your sails.  Explore, Dream, Discover. –Mark Twain
12. What is your favorite movie and why?
Pride and Prejudice. Just because.
13. Is there anything else you would like to add that I haven’t included?
That I believe that life is filled with intentional moments that punctuate the fabric of normal and these moments are the things that matter. I live with an intentional posture looking for these pauses and yearn to celebrate them and be grateful. That encompasses a great deal of my heart, my parenting (as I’m a mom to seven wonderful, and always busy, kids), and my writing.
14. Where can we find more about you and you work?
You can check out my blog FindingJoy.net , read more about me at Blogging Concentrated, and connect with me on twitter at finding_joy.
Rachel Martin

Meet #UMBSocial Speaker – Brian Gladstein

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1.  Tell us a little about yourself and your background?

I have an 18-year background in B2B software, working primarily at startups with a couple larger companies mixed in there. I started out as a developer but quickly moved into product management and marketing functions as I realized that I enjoyed talking to customers. For the past few years I’ve been running my own business called Explorics which helps companies become champions of their customers, promoting them and in turn encouraging acts of loyalty and advocacy – something really important in today’s buying process.

2.  When did you start to work in social media?

Social media became a big part of my career in 2008 when I launched my first company called Ticklr, which was like a news feed for your professional address book before those features were incorporated into LinkedIn. We were an unfortunate casualty of the Great Recession, but the work we did there has been hugely important to my career ever since.

3.  How does a typical work day of you look like?bmg-event-photo-e1359064564318_1

As a business owner my days vary immensely. I run all our sales and marketing – so I’m often networking with potential clients or speaking at events like Social Media Days. Other days I’m deep in our clients’ projects, making sure things are on track and we are exceeding expectations. The highlights of my days are working with the fantastic team at Explorics.

4. Do you have a role model in social media. Someone who inspires you?

I’ve always been inspired by Seth Godin – specifically the way he communicates such meaningful information in small, digestible amounts. I could go on, but that would violate the whole point of this answer.

5. What is the hardest thing about social media?

Social media – especially for business – works best when there is dialog involved. Keeping that dialog alive, relevant, and personal across a broad base of connections – especially when there are a million other things to do – can be incredibly challenging.

6. What do you see as some up-and-coming trend in social media?

Video. Vine is just the beginning, but short bursts of video will become more and more common over the next 12-24 months.

7. Can you name us a brand or company that you admire for their great social media strategy/execution?

I really like BostInno – I find their articles are tweetable and shareable, especially in the local Boston context. It’s a great source of engagement.

boston inno

8. Did you make any social media mistakes in the past or is there anything you would avoid in future?

I’ve been lucky in that I haven’t done anything egregious, but the biggest mistake I make, especially when I get busy, is ignoring my social media relationships for a long time. Fortunately you can always come back to social media and pick up where you left off. You’ll have lost momentum, but people have short memories and it doesn’t take long to get back in the swing of things.

9. To be successful in social media, you need to ….?

Know your audience ­­– collectively and individually.

10. What is your favorite book and why?

I’d probably go with Guns, Germs, and Steel by Jared Diamond. While I may not agree with everything stated in the book, I find Diamond’s logic about how environment influences society to be extremely compelling.

11.  What is your favorite quote?

“87% of statistics are made up on the spot.” I have no idea who said it first, but it always gets a laugh and proves a point: just because someone presents data, doesn’t mean you have to trust it!

12.  What is your favorite movie and why?

There was a time I knew every line to Ghostbusters. Every. Single. Line.

13.  Is there anything else you would like to add that I haven’t included?

When it comes to social media, understand what your objective is. Choose your social networks, forums, and strategy based on something that is meaningful to you – because that’s the best way to ensure that you will keep it going. For example, don’t feel that you have to be all over Pinterest just because it’s there. If your audience is there, get involved. If not, focus your efforts somewhere else.

14.  Where can we find more about you and you work?

Come visit our blog at http://www.explorics.com/blog, and follow @explorics on Twitter.

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If you would like to register for the May 14th UMB Social, please visit this link.  Seats are limited, and they are selling out quickly.

Meet #UMBSocial Speaker – Dr. Sherry Pagoto

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Dr. Sherry PagotoDr. Pagoto is a great friend of UMB Social, and we are excited that she is scheduled to speak at our 4th #UMBSocial on May 14th.  Enjoy!

1. Tell us a little about yourself and your background? 

I’m an Associate Professor at the University of Massachusetts Medical School and a clinical psychologist by training.  My work is primarily in research but I also see patients and teach courses on research methods and team science.  My research is focused on obesity and cancer prevention. In my research, I have been examining how to leverage mobile technology and social media as ways to improve public health. 

2. When did you start to work in social media? 

I launched a patient-oriented weight loss blog at FUdiet.com and joined Twitter 3 years ago. I became fascinated by all of the patient communities on social media. This inspired me to research the role of social media in health behavior change as well as how social media can be leveraged to conduct preventive counseling and disseminate public health campaigns. Because academics have been slow to embrace social media I now conduct social media workshops around the country for academics and health care professionals. Check it out:http://www.fudiet.com/training-workshops/ 

3. How does a typical work day of you look like? 

I spend a lot of time writing grants and manuscripts so I can be found pecking away at my computer at home, a café, or in my office.  Otherwise I’m taking conference calls, in research team meetings, or teaching a class. I sneak out for at least one hour every single day for exercise.  I travel a fair bit to give talks, go to conferences, and collaborate with colleagues.  

4. Do you have a role model in social media. Someone who inspires you? 

My favorite blogger is Dr. David Katz because he is one of few who has the perspective of both a researcher and clinician and who is not promoting a personal agenda. 

5. What is the hardest thing about social media? 

People who have no real training or expertise who pose at experts. I also wrote a blog post on KevinMD.com about the downsides to participating in social media.

6. What do you see as some up-and-coming trend in social media? 

I am fascinated by “peer-to-peer healthcare” a trend in which patients are using social media to connect with other patients as well as health care providers and organizations in an attempt to educate themselves about their health. 

7. Can you name us a brand or company that you admire for their great social media strategy/execution? 

The Mayo Clinic is certainly a leader in health care social media. 

8. Did you make any social media mistakes in the past or is there anything you would avoid in future?

My biggest mistake is disobeying my best friend’s advice: “In the face of invincible ignorance, walk away.”  I have gotten sucked into fruitless debates.  I am learning when to walk away though.  

9. To be successful in social media, you need to ….? 

Engage. 

10. What is your favorite book and why? 

I loved the Marie Curie biography written by her daughter Eve Curie.  Madame Curie is a rare example of a monumental achiever who has genius, integrity, and grace. 

11. What is your favorite quote? 

“It’s not one thing or the other, it’s all things all at once.”  Gary Lightbody

12. What is your favorite movie and why? 

Any movie that makes me feel something, think differently, and want to talk about it for hours. This describes my favorite people too.

13. Where can we find more about you and you work?

Here is my About Sherry page on my blog:http://www.fudiet.com/about/ and my university webpage: http://profiles.umassmed.edu/profiles/display/129746

 

3 Reasons You Should Absolutely Be Interested In Pinterest

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social mediaGuest post by Julia Campbell 

If you market your brand online, there is a good chance you have heard of the third most popular social networking site – Pinterest.

The photo and video sharing site is exploding in popularity. It has 70 million users, has registered over half a million business accounts and gets 2.5 billion page views per month. Whoa!

Note: Before jumping on any social network, your nonprofit should think about overall fundraising and marketing strategy and staff capacity first, and the tools second (Pinterest is a tool, not a strategy).

That being said, there are many compelling reasons why you should at least be interested in the fasting growing social network out there.

Here are my top three reasons why your brand should absolutely be interested in Pinterest:

  1. Pinterest is growing leaps and bounds. While 71% of online adults use Facebook and 22% use LinkedIn, 21% use Pinterest (more than Twitter at 18% and Instagram at 17%). It’s driving more web traffic to online publishers than Twitter, LinkedIn and Reddit combined.
  1. Pinterest is where the women are. As a general trend, women make up more of the population on most social net working sites – but they make up 80% of active users on Pinterest.

Women at virtually every income level are the driving forces behind household spending. When they give to charity and purchase brand products, they are more likely to spend more and be more loyal to brands.

  1. Pinterest is aspirational, not of the moment. What we pin reflects what we covet, what moves us, what we desire, who we want to be.

It works more like a Vision Board, rather than an off-the-cuff, in-the-moment statement of what we are eating or where we are hanging out. 

Of all the social networks out there, Pinterest posts (called pins) last much longer. Pinterest pins have a half life of over one week! (A tweet is 5-25 minutes; 80 minutes for a Facebook post.)

People pin photos on Pinterest to share with friends and to save for later.

Personally, I pin things that I want to remember and refer to later – fun ideas for crafts and gifts, things to do, articles to read.

You can’t save Facebook posts or tweets (other than the favorite function). In this way, Pinterest is unlike every other social network.

Do you want to learn more ways that you can use Pinterest to promote your brand?

Join me and dozens of other social media experts on May 14th for a day devoted to social media!

In my session, Marketing Your Brand On Pinterest, you will learn why your brand needs to get on Pinterest, now; the difference between a personal profile and a Company profile; examples of brands are kicking butt on Pinterest and why; the nuts and bolts of viral pinning; the qualities of a highly re-pinnable image; ways to integrate your efforts with your other social media platforms.