5th Social Media Day: Integrate Social Media Into Your Business Life

Thursday, May 7, 2015 from 9:00 AM to 4:00 PM (EDT) More Information → Buy Tickets

Social Media is everywhere, constantly demanding more of our time and attention: 

- How can you use Social Media successfully without becoming consumed by it?
- How do you best balance effectiveness and efficiency in the new digital age?

If you want to know more, do not miss the 5th Social Media Day at UMass Boston. Join us for an innovative conference experience including inspiring keynote speakers and multiple interactive break-out sessions. Meet and learn from our keynote speakers


Werner Kunz – 

Social Media Scientist and Professor of Marketing at UMass Boston


Neal Schaffer Author “Maximize Your Social”; Social Tools Summit

The Evolution Of Social Media In 2015 -
How To Future-Proof Your Social Business

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Kenneth Elmore – Dean of Students, Boston University

"Building Authentic Relationships on Social Media"


Jim StorerPrincipal & Founder of The Community Roundtable

"Making Cheese[heads]: Eight Tips for Online Community Success."

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Vala Afshar – CMO of Extreme Networks & author of “The Pursuit of Social Business Excellence”

"Digital Business Transformation & The Importance of Social Marketing"


Lani & Allen Voivod – Founder of the A-Ha Summit and Owners of  Epiphanies Inc.

"Surviving Social Media: How to Handle, Harness, and Triumph Over the Daily Crazy"


find the detailed program here

Break Out Sessions

The break-out sessions provide attendees with direct access to our Social Media experts. The sessions are very interactive, encouraging Q&A discussions for a deeper impact. There will be two rounds of break-out sessions, so attendees have the chance to attend at least two topics. The topics are:


Community Building in Social Media 

Trish Fontanilla – Global Director of Community at the Startup Institute Boston


Harness the Power of Email Marketing

Heather Jackson - Regional Development Director at Constant Contact NE


Working With Social Influencers to Build Word of Mouth

Melanie Cohn – Founder of Young Women in Digital, Social Media Manager at Dunkin Donuts


Social Media for Social Good - Mission-Driven Organizations, Nonprofits & the Public Sector

Julia Campbell – Principal of J Campbell Social Marketing

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Tips & Tricks for Effective Social Media Management

Robert Bochnak – Assist. Director, Alumni Marketing & Communications at Harvard Business School


How to Get Your Entire Company Behind Your Social Media Strategy

Brian Mahony – Managing Director, Compelum


Customer Acquisition via Facebook

Andrew Krebs-Smith – President of Social Fulcrum


Fast, Fun, Easy, & Cheap: How to Create Engaging, Effective Social Media Content With Your Mobile Device

Lani & Allen Voivod – Founders of the A-Ha Summit and Owners of  Epiphanies Inc.

for more information on the speakers click here

Please invite your friends and colleagues, and promote the Social Media Day in your channels and circles! Please stay tuned and like us on Facebook, follow us on Twitter, and use our hashtag (#UMBSocial). Please help us get the word out.

If you have any questions, feel free to contact us. If you are interested in collaboration with the Social Media Day, please contact me regarding sponsorship opportunities.

We hope to see you at the Social Media Day on May 7th.

Werner Kunz & The Social Media Days Team

We thank our generous sponsors and partners for supporting this event

newlogo_big2HPHC_186_sm  Goji+logo_1   CAPS signature  Confucious_Institute_3 Confucius Institute UMass Boston


Disclaimer: This event is hosted by the digital media lab at UMass Boston and organized by the Digital Media & Marketing Institute Boston. To request disability-related accommodations, including dietary accommodations, visit www.ada.umb.edu. Please be advised that photographs will be taken at the event for use on the conference websites, online channels, in the press, marketing materials, and all other university publications.

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