If you market your brand online, there is a good chance you have heard of the third most popular social networking site – Pinterest.
The photo and video sharing site is exploding in popularity. It has 70 million users, has registered over half a million business accounts and gets 2.5 billion page views per month. Whoa!
Note: Before jumping on any social network, your nonprofit should think about overall fundraising and marketing strategy and staff capacity first, and the tools second (Pinterest is a tool, not a strategy).
That being said, there are many compelling reasons why you should at least be interested in the fasting growing social network out there.
Here are my top three reasons why your brand should absolutely be interested in Pinterest:
- Pinterest is growing leaps and bounds. While 71% of online adults use Facebook and 22% use LinkedIn, 21% use Pinterest (more than Twitter at 18% and Instagram at 17%). It’s driving more web traffic to online publishers than Twitter, LinkedIn and Reddit combined.
- Pinterest is where the women are. As a general trend, women make up more of the population on most social net working sites – but they make up 80% of active users on Pinterest.
Women at virtually every income level are the driving forces behind household spending. When they give to charity and purchase brand products, they are more likely to spend more and be more loyal to brands.
- Pinterest is aspirational, not of the moment. What we pin reflects what we covet, what moves us, what we desire, who we want to be.
It works more like a Vision Board, rather than an off-the-cuff, in-the-moment statement of what we are eating or where we are hanging out.
Of all the social networks out there, Pinterest posts (called pins) last much longer. Pinterest pins have a half life of over one week! (A tweet is 5-25 minutes; 80 minutes for a Facebook post.)
People pin photos on Pinterest to share with friends and to save for later.
Personally, I pin things that I want to remember and refer to later – fun ideas for crafts and gifts, things to do, articles to read.
You can’t save Facebook posts or tweets (other than the favorite function). In this way, Pinterest is unlike every other social network.
Do you want to learn more ways that you can use Pinterest to promote your brand?
Join me and dozens of other social media experts on May 14th for a day devoted to social media!
In my session, Marketing Your Brand On Pinterest, you will learn why your brand needs to get on Pinterest, now; the difference between a personal profile and a Company profile; examples of brands are kicking butt on Pinterest and why; the nuts and bolts of viral pinning; the qualities of a highly re-pinnable image; ways to integrate your efforts with your other social media platforms.