Meet #UMBSocial Speaker – Heather Jackson

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Heather JacksonHeather Jackson is the Regional Development Director at Constant Contact NE, which is also UMB Social’s Platinum Sponsor.  Heather has over 20 years’ experience in sales and marketing, with a specialty in online and social media marketing. She has owned 2 small business of her own and has been a lifetime volunteer for various non-profits. She is a professional and enthusiastic speaker who enjoys helping small businesses achieve their goals with a focus on engaging customers, increasing ROI, and driving repeat business and customer loyalty.

Please visit to learn more about the amazing work they are doing at Constant Contact.

If you’re interested in attending UMB Social, you can register here (as long as there are seats available).

1. Tell us a little about yourself and your background?

I grew up in Laguna Beach, CA (yes I can surf) and am now a Cape Cod wash ashore, currently loving my work with small businesses as Director of Regional Development, New England, for Constant Contact. In addition to 20+ years in sales and marketing I’ve also started and run 2 small business of my own; I know what it’s like to where every hat on the rack to run a business! My professional passion is to help small businesses use the best practices in digital marketing, including social and email platforms, to engage effectively with their customers, grow their sales and achieve their goals.  I also enjoy professional speaking opportunities like this one at Social Media Days to educate and inspire other small businesses.

2. When did you start to work in social media?   

Well, I’ve always been social and embraced media! My online marketing experience first began in the late 90’s at and at Yahoo! here in Boston. Social media tools became a regular part of my business-marketing program in 2007; as a small business owner, I saw the real power of online word of mouth via email marketing which provided the best ROI of any marketing that fit into our budget, except in person networking. I really got into social media 3 years ago when I started my own social media/email consulting business, instructed for Geek Girl Tech Con and now am fully immersed here at Constant Contact. But know that I’m learning everyday myself how to better use these tools  – I look at it as a constant work in progress.

3. How does a typical work day of you look like?  

I’m a very early riser (in college I swore I’d never be, but now I am and I know why…) When I‘m not traveling, I get my day organized/prioritized in my head while I give my retriever Miller a brush down (it’s like therapy!) The bulk of my day is spent helping small businesses learn how to use digital marketing to achieve their goals; it’s a constant juggling act between setting up educational workshops and professional speaking events, building relationships with potential CTCT partners and traveling to various parts of New England to work with my team of 12 Authorized Local Experts. My best ideas always come to me while I’m working out- bike/swim/bikram yoga – so that is high level priority and will happen most every day at some point (plus it keeps me sane.)

4. Do you have a role model in social media. Someone who inspires you? 

On the global stage, I’ve been inspired by Mari Smith @MariSmith. On a more locally connected level, I admire and have learned so much from Rich Brooks @therichbrooks and the whirlwind duo of Lani Voivod @lanivoivod & Allen Voivod @allenvoivod

5. What is the hardest thing about social media?  

Keeping up with it…on 2  fronts. 1. Small businesses need to use good time management to stay consistent and use social media the right way to engage with their customers- this is a real challenge for many of us. 2. Literally, keeping up with the changes each platform makes and knowing how to leverage the tools when things change almost daily.

6. What do you see as some up-and-coming trend in social media? 

Video shorts and Google+. I think we are on a fast approach where the masses, and not just the early adopters, are about to embrace and use both as they see the power.

7. Can you name us a brand or company that you admire for their great social media strategy/execution? 

As I love the Cape and do enjoy a tasty beer, Cape Cod Beer springs to mind on a hyper local level. They have done a great job of engaging with their customers and building themselves into a community resource. They use a variety of social media tools, are consistent and always keep the customer in mind when it comes to content. They exemplify that local small business is powerful- you don’t have to be a global brand to be successful building your brand and customer base with social media.

8. Did you make any social media mistakes in the past or is there anything you would avoid in future?  

You can’t be afraid to “give away the farm” and share your special knowledge with your customers; this actually shows them you are an expert/resource/value-add

9. To be successful in social media, you need to ….? 

Put yourself into your customer’s shoes…then give them something they will find valuable. 
10. What is your favorite book and why? 

As a small business owner, I found the lessons in Michael Gerber’s The E-Myth Revisited to be invaluable (and an easy read.) For a classic story of life’s travails with intrigue and a great ending, I like the Count of Monte Cristo by Alexander Dumas.
11. What is your favorite quote? 

 Hands down…Arthur Ashe “Start where you are, use what you have, do what you can.” 

12. What is your favorite movie and why? 

Rushmore –written by Wes Anderson & Owen Wilson. I gravitate towards independent films, especially those that explore the tough things in life that we all deal with, but then uses the undercurrent of humor to save us in the end. This one really hit me in the heart, the head and on the funny bone, and I thought it was one of Bill Murray’s epic performances. 

13. Is there anything else you would like to add that I haven’t included?

As a  So. California native, I’m always on the hunt for authentic Mexican food in New England, especially tasty fish tacos and buenos burritos- send me your suggestions!

14. Where can we find more about you and you work?





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