7 Reasons Why LinkedIn Should Become Your New CRM

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guest post by Neal Schaffer

Many companies invest in using a customer relationship management tool, or CRM, such as Salesforce. But there’s a free tool at your fingertips that you need to take advantage of: LinkedIn. LinkedIn has plenty of functions like searching and tagging that allow you to keep track of and maintain your professional relationships, sometimes better than CRM tools that are already out there. After collecting boxes of business cards for many years, I decided it was time to take the plunge and use it as my CRM. In this week’s episode, I explain why you should do the same.

Neal Schaffer (2)

Neal Schaffer is author of the best-selling Book “Maximize your Social”, global social media speaker and also organizer of the Social Tools Summit in Boston.

Source: http://maximizeyoursocial.com/options-help-small-business-social-media-podcast-ep-97-478/

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