Meeting Social Media Day Expert Andrew Krebs-Smith

Posted on Updated on

AndrewAndrew Krebs-Smith is President of Social Fulcrum. Get to know him in our Interview with him.

1. Tell us a little about yourself and your background?

I started my career building digital departments within traditional agencies. After helping to build 2 digital departments, I decided to go out and do it on my own. That was 5 years ago, and the rest is history! I have a BA in Advertising/PR from Loyola University in Maryland and an MBA from Babson College.

2. When did you start to work in social media?


3. How does a typical work day of you look like?

Lots of meetings with potential customers and internal teams. I don’t have an operational role in our client campaigns – I work on our Sales, Marketing, Finance, and HR/Hiring. When I’m at my computer I’m often approving things from my team.

4. Do you have a role model in social media. Someone who inspires you?

Gary Vaynerchuk is awesome on the unpaid social side. Jon Loomer creates great content around Facebook ads. Brian Balfour has great big picture content regarding growth/acquisition. I like Tim Ferriss as an example of how to build an engaged audience.

5. What is the hardest thing about social media?

Constant changes! Things that were best practice two years ago are now totally ill-advised. You have to be agile to be able to adapt, technical in order to understand the ramifications of changes, and a great teacher to be able to communicate the changes to others.

6. What do you see as some up-and-coming trend in social media?

Facebook Advertising is still widely undervalued. Considering they are about to roll out advertising across the web (outside of Facebook) I would strongly suggest learning how to operate within that advertising framework. There are opportunities with Facebook Advertising that aren’t available anywhere else.

7. Did you make any social media mistakes in the past or is there anything you would avoid in future?

I’ve made a ton of mistakes. The biggest mistake as a social media practitioner was to initially try to market a broad skillset. That makes it extremely hard to (1) develop expertise, processes, etc., and thus (2) scale a business.

8. To be successful in social media, you need to ….?

Not listen to everyone else. You need to get your hands dirty, try things, and put in the time. There is a ton of misinformation out there and lots of people looking to profit off of your desire to learn.

Zen_motorcycle9. What is your favorite book and why?

Zen and the Art of Motorcycle Maintenance, because it successfully explores the fascinating dynamic that exists between art/science aka subjective/objective aka qualitative/quantitative. That dynamic is what propels my work today.

10. What is your favorite quote?

I have a couple that come to mind:

“Vision without execution is just hallucination”

“Likes do not pay the bills. Sales do.” 

11. What is your favorite movie and why?

Layer Cake, because of the soundtrack, cinematography, engaging plotline, and poetic ending.

12. Where can we find more about you and you work?

My agency website:

My LinkedIn profile: 

Leave a Reply

Your email address will not be published. Required fields are marked *