Meet #umbsocial Speaker – Georgina Cannie

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Tell us a little about yourself and your background?

My name is Georgina Cannie, I am a Community Strategist with The Community Roundtable. I work in an advisory role to design, develop and maximize the value of online communities for my partners and clients. I have an eclectic academic background that includes Philosophy, Conflict Resolution, and Community Social Psychology – each of which I feel are integral to the art of Community Management.

When did you start to work in social media?

Trick question! Technically, I never did. I work in the field of community management, which is a separate discipline than social media (although the two practices share much common ground). Social Media Managers and Community Managers are often confused as synonyms, but don’t be fooled! To find out more about what a Community Manager does, you can check out this free research on the career path, roles and skills of community professionals.

How does a typical work day of you look like?

One of the best parts of my job is that none of days are “typical”. I have the fortune of working with many different organizations – from non-profits to fortune 500 companies. However, there is an awesome visual created by Rachel Happe around “A week in the life” of a Community Manager that rings very true for me.

Hillary Boucher and Rachel Happe

Do you have a role model in Community Managment.  Someone who inspires you?

I am pleased to report that I have a few! Hillary Boucher and Rachel Happe (who are both on my team) are incredible role models for this work. They are each insightful and forward thinking. I am lucky to work with them. Kirsten Laaspere at Akamai Technologies is another big one for me. She is creative, enigmatic and never misses a beat. I am constantly looking to her work as an example and inspiration.


Did you make any Community Management mistakes in the past or is there anything you would avoid in future?

Community Managers send lots of emails, direct messages and posts. And they need to do it all with incredibly quick response times. In the beginning I sent a lot of “oh-fudge” messages that had typos, incorrect info or tone-deaf content in them because I was trying to move so quickly. Now I have a rule that I read each message 3 times through before sending it. Every time.

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