Meet #umbsocial Speaker – Jason Muth

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Tell us a little about yourself and your background?

I’m the Interactive Director for Beasley Media in Boston, owners of HOT 96.9, ALT 92.9, MAGIC 106.7, 105.7 WROR, Country 102.5, and about 60 other media brands across the United States.

When did you start to work in social media?

I have been working in the media since 1991, and in digital / social media for over a decade.

How does a typical work day of you look like?

I manage our digital department and work with over 30 people on our sales teams, the marketing and program directors for 5 stations, and coordinate product rollouts and best practices with our corporate team.  Some days, I’m leading trainings.  Some days, consulting with clients.  Others, running through ideas with our station brands.  Few days are identical.

Do you have a role model in social media. Someone who inspires you?

Elizabeth Warren has done a fantastic job communicating and fighting back though social media.

What is the hardest thing about social media?

Just when you think you have figured something out, the rules change.

What do you see as some up-and-coming trend in social media?

Live video is the wild west now – I see media brands cooking the golden goose if they don’t think and build some strategy into why they are going live before they turn their cameras on.  I’m fearful that we are also oversaturating photo and video filters.

Can you name us a brand or company that you admire for their great social media strategy/execution?

I think World Wrestling Entertainment is, hands-down, one of the best and most engaging social media brands that exist today.  I also great appreciate NPR’s digital strategy and how they communicate across platforms.

Did you make any social media mistakes in the past or is there anything you would avoid in future?

As a media brand, we need to be careful with what we share, not only from a copyright perspective but from a brand perspective.  We hold our FCC licenses with the utmost significance, and with an obligation to the public, we don’t want to publish anything distasteful or that jeopardizes our public responsibility.

To be successful in social media, you need to ….?

Be open to new ideas, study the ever-changing rules of engagement, and understand the unique differences with each platform.

What is your favorite book and why?

I just finished Disrupted, which was mostly entertaining, and part mortifying.  I am more of an audiobook and podcast listener.  I love the Bigger Pockets podcast, which is all about real estate investing.  The Art of Charm and This American Life are also both on my list.

What is your favorite quote?

Make Good Choices

What is your favorite movie and why?

I have always had a fondness for The Goonies and the original Red Dawn.

Where can we find more about you and you work? 

My LinkedIn –


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