Online Awareness Campaigns for Your Nonprofit – What Works and How to Do It!

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article by Julia Campbell

To cut through the clutter and get your message heard on digital channels, especially social media, can seem like a Herculean feat.

For nonprofits that have little to no marketing staff, how can they build their online communities, grow engagement, and strengthen connections with supporters through a dynamic online awareness campaign?

In this presentation, given to a fantastic group of nonprofits organized by the Foundation for MetroWest, we reviewed actual case studies from nonprofits that had success with their online awareness and marketing campaigns.

Using their examples, we detailed each step necessary to run a successful online awareness and marketing campaign for nonprofits of any size.

Topics covered in “Online Awareness Campaigns for Your Nonprofit:

  • What Works and How to Do It”:
  • How to plan and prepare for a successful campaign;
  • How to set SMART goals for the campaign;
  • How to set up your website, email, and social media channels for maximum success;
  • How to identify and recruit Social Media Ambassadors to spread the word;
  • How to launch your campaign with a bang;
  • How to use a Campaign Calendar to consistently promote the campaign after launch;
  • How to measure the success of the campaign;
  • How to build on momentum and keep your new supporters motivated and engaged after the campaign; and more!


About the Author: Julia Campbell is a digital marketing strategist and online fundraising coach to nonprofits big and small. She is the author of the forthcoming book Storytelling in the Digital Age: A Guide for Nonprofits, and a frequent speaker and webinar presenter. Learn more about her on her website.
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