Meet #umbsocial speaker – Jody Krasner Gladstein

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Tell us a little about yourself and your background?

I am a digital marketing consultant and have worked with a diverse range of marketing teams from smaller startups and digital agencies to non-profits and small businesses, I have managed virtually all aspects of digital content marketing and customer, client and community relations for C-level executives and high level professionals from all over the world.

When did you start to work in social media?


How does a typical work day of you look like?

Checking emails, skyping with team members (I work remotely), checking social accounts, planning posts, crafting posts and emails, video editing, graphic design–big mix!

What is the hardest thing about social media?

Getting employers to see the value

What do you see as some up-and-coming trend in social media?

Continue seeing video as trends

Can you name us a brand or company that you admire for their great social media strategy/execution?

TJX Brands (also headquartered in Greater Boston) like Marshall’s, TJ Maxx, Homegoods

Did you make any social media mistakes in the past or is there anything you would avoid in future?

Don’t escalate conflicts online.

To be successful in social media, you need to ….?

Constantly learn and change with the times. Keep up with the latest thing.

What is your favorite book and why?

To Kill A Mockingbird –always stuck with me and themes still pertinent to today

What is your favorite quote?

I am the master of my fate, I am the captain of my soul

What is your favorite movie and why?

Too difficult to answer! Depends on my mood. But, like the book, I do love the film of To Kill A Mockingbird too.

Where can we find more about you and you work?

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