Meet #umbsocial speaker – Angela Pitter

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Tell us a little about yourself and your background? 

I’mFounder and CEO of LiveWire Collaborative, a digital marketing consultancy partnering with businesses to transform their passions into profits one fan at a time! Our services include Online Strategy Development and Implementation for mid-size businesses, Social Media Training for corporations or organizations, one-on-one Executive Coaching, Online/Social Media Analysis, Video Marketing as well as Facebook Ads and Email Marketing. Additionally, I’ve trained several hundred professionals on hot topics such as “How to” Facebook, LinkedIn, Twitter, Instagram, “Winning with Video in Your Marketing Strategy” and “There’s an App for That!”

Prior to LiveWire Collaborative, I spent over 20 years in high-tech and bring extensive experience leading global teams and products to the market. I also currently serve on the Board Of Directors for the Newton Needham Regional Chamber of Commerce.  Follow me on twitter: @angelapitter

When did you start to work in social media?

2011!  That’s when I decided to run for School Committee in the city of Newton.  I decided over 87,000 doors was way too many to knock, so enter Facebook.  I expanded to work with local campaigns and finally launched my business in 2012 where I started to work with small to mid-size businesses.

How does a typical workday of you look like? 

There’s no such thing as a typical day when you run your own business.  Some days I might have back to back client meetings or I’m running a workshop or Facebook Live session.  Other days you’re working on filling your content pipeline and mundane tasks like invoicing.

Do you have a role model in social media? Someone who inspires you?

I follow a ton of folks from the popular Facebook Queen, Mari Smith to the Twitter Queen, Madalyn Sklar and other folks like Gary Vee and Neil Patel.  There’s no shortage of role models that’ll keep you abreast of the latest trends and technologies.

What is the hardest thing about social media? 

Measurement!  As I tell my clients, likes don’t pay the bills.  People want a million fans overnight – Their video to go viral. But it doesn’t work that way. Social Media always begins with a Strategy first, followed by a plan and then execution.  Your objective has to be crystal clear at the beginning.  It could be Brand awareness, increase ebook downloads, or sign up for my webinar and then you can implement ways to track your goal as part of the plan. As they if you don’t know where you’re going, any path will take you!

What do you see as some up-and-coming trend in social media? 

It’s all about video!!  Research demonstrated that we have an attention span shorter than a goldfish which is 9 seconds and that study was from 2015 (3 years ago); then the human attention span was 8 seconds.  Video is the one format your brain processes the fastest.  You can process images in 13ms. So it can’t be overlooked.  At the Social Media Day I’ll be talking about how to “PowerUp Your Stories with Video”.  Here’s 3 of my favorite resources: 6 Tips for creating high-quality videos,  A Video Marketing Guide On Creating Epic Content for Facebook, Snapchat, Twitter, and More 19 Facebook Live Marketing Tactics That’ll Boost Your Brand’s Awareness.

You’ll leave my session with an understanding of the following:

1)  Benefits of using videos for your overall digital marketing strategy

2)  Unique requirements for each channel (Website, Facebook, Twitter, LinkedIn)

3) Tools Talk: Equipment, Software and Apps

4)  Tips for repurposing video content

Can you name us a brand or company that you admire for their great social media strategy/execution?

I do love Dove – they’ve used their platform to educate and inspire. They let customers know that they truly care. Checkout the Dove Self-Esteem Project.

And of course JetBlue uses Twitter as a primary platform to deliver customer service. I’m a loyal fan because they respond each and every time I tweet… and I also make sure to tweet when things are going well and they respond equally well. (See photo attachments of tweets with JetBlue)




Did you make any social media mistakes in the past or is there anything you would avoid in future? 

Lack of consistency.  You can’t be all things to all people; be careful of trying to be on all social media platforms.  It’ll never happen.  We’re already stretched too thin, the reality is you’re likely to be able to cover 1-2 platforms well.  So figure out where your tribe operates and go for it.

To be successful in social media, you need to ….? 

Success = Systems  Understanding how to use the tools like scheduling automation (I like Buffer), Feedly to easily track and aggregate the best content or Lumen5 which converts your blog to video and there’s a laundry list of 100s more.  These tools help you with the bandwidth needed for content distribution as well as help to lessen the burden so you don’t feel overwhelmed and can operate more consistently and authentically. Check out this great article – 19 Social Media Tools that’ll Speed Up Your Content Creation.

What is your favorite book and why? 

Currently, I’m a fan of “One Thing“.  Unfortunately, in 2018 we’re spinning in many different directions.  But real progress is made when you focus – hence “One Thing”.

What is your favorite quote? 

Jim Lovell Quotes. “There are people who make things happen, there are people who watch things happen, and there are people who wonder what happened. To be successful, you need to be a person who makes things happen.”

Is there anything else you would like to add that I haven’t included?

Looking forward to seeing everyone at the 7th Annual Social media summit And hope that you’ll join my session, “PowerUp your Stories with Video”!

Where can we find more about you and you work? 

Connect with me on LinkedIn….   check out my website

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