Social Media Day

Now open – 6th Social Media Day at UMass Boston, May 19th, 2017

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The wait is over. Please save the date for the:

6th Social Media Day at UMass Boston
Getting Serious about Social Media

Friday, May 19th, 2017, 9:00 am – 3:00 pm
McCormack Hall, Ryan Lounge, 3. Floor, UMass Boston

Register here

Although Social Media has become a primary communication and information channel for consumers today, many businesses find it challenging to use social media in an effective and sustainable manner. It’s time to fix this and get serious about social media marketing! More specifically:

  • How to develop a social media strategy that delivers measurable, positive, and sustainable results?
  • How to stay on top in this constantly changing environment?

If you want to know more, do not miss the 6th Social Media Day at UMass Boston.  Join us for an innovative conference experience featuring inspiring keynote speakers and multiple interactive break-out sessions. Meet and learn from our keynote speakers below:

Werner Kunz (@WerKunz)
Social Media Scientist and Professor of Marketing at UMass Boston

Sophia Bernazzani (@soph_bern)
Content Marketing, Hubspot

Vala Afshar (@ValaAfshar)
Chief Digital Evangelist, Salesforce
Author of “The Pursuit of Social Business Excellence”

Amanda Healy (@Amanda_Healy)
Award-Winning Marketing Leader, National Speaker, and Social Media Evangelist

Eric Enge (@stonetemple)
CEO of Stone Temple Consulting

Julia Campbell (@JuliaCSocial)
Principal of J Campbell Social Marketing
Author “Storytelling in the Digital Age?”

Elizabeth Carr (@EJordanCarr)
Director of Communications & Marketing,
MAB Community Services and Consultant

Angela Pitter (@angelapitter)
Founder and CEO of Live Wire Collaborative

Georgina Cannie (@GeorginaCannie)
Community strategist, The Community Roundtable

Amma Marfo (@ammamarfo)
Writer, Educator, Podcaster, + Persistent Creative

Brian Mahony (@BrianMahony)
Managing Director, Compelum

Jason Muth (@Jason_Muth)
Interactive Sales + Strategy Director
Beasley Broadcast Group

Read more about our speakers here.

Please stay tuned and like us on Facebook, follow us on Twitter, and use our hashtag (#UMBSocial). Please help us get the word out and promote the Social Media Day in your channels and circles!

Contact us today with any questions. If you are interested in collaboration with the Social Media Days, please contact me regarding sponsorship opportunities.

We hope to see you at the Social Media Day on May 19th.

Werner Kunz & The Social Media Days Team

We thank our generous sponsors and partners for supporting this event

Impression from the last Social Media Day

Disclaimer: This event is hosted by the digital media lab at UMass Boston and organized by the Digital Media & Marketing Institute Boston. To request disability-related accommodations, including dietary accommodations, visit

Please be advised that photographs will be taken at the event for use on the conference websites, online channels, in the press, marketing materials, and all other university publications. By entering this event, you consent to the event photographing and using your image and likeness.

By registering to the event you verify that you would like to be added to our email list and that you will now allow the event organizer and their partners to send periodic information pertaining to the event or related promotions. Please remember you can unsubscribe at any time by sending an e-mail to or the sending e-mail with “remove” in the subject line or using the unsubscribe button in the mail.

7 Reasons Why LinkedIn Should Become Your New CRM

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guest post by Neal Schaffer

Many companies invest in using a customer relationship management tool, or CRM, such as Salesforce. But there’s a free tool at your fingertips that you need to take advantage of: LinkedIn. LinkedIn has plenty of functions like searching and tagging that allow you to keep track of and maintain your professional relationships, sometimes better than CRM tools that are already out there. After collecting boxes of business cards for many years, I decided it was time to take the plunge and use it as my CRM. In this week’s episode, I explain why you should do the same.

Neal Schaffer (2)

Neal Schaffer is author of the best-selling Book “Maximize your Social”, global social media speaker and also organizer of the Social Tools Summit in Boston.


Meet #umbsocial Speaker – Robert Bochnak

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Tell us a little about yourself and your background?

I’m a graduate of the University of Massachusetts-Amherst and the Tufts University Graduate School of Arts and Sciences. For the past two years, I’ve managed social media—Twitter, Facebook, LinkedIn, and Instagram—for the Harvard Business School’s (HBS) Alumni Office as an Assistant Director of Alumni Marketing and Communications. Before HBS, I was a Senior Writer and Communications Manager for the Tufts University Graduate School of Arts and Sciences (GSAS). Along with managing social media for the school, I was the co-editor-in-chief and contributing writer of Alma Matters, the magazine for Tufts arts, sciences, and engineering (AS&E) graduate alumni, editor of Graduate E-News, the e-newsletter for AS&E graduate students, and project manager for a number of GSAS marketing materials. I was also the editor and writer of Grad Matters, the blog for GSAS alumni.

In my free time, I like to hang out with my children and wife, play golf (poorly), and write about social media through my blog, Social Media Matters.

Bobpic2When did you start to work in social media?

I began my social media work in 2010.

How does a typical work day of you look like?

Each morning, I typically “run my numbers.” This involves reviewing alumni social media activity from the previous day and adding this information to my tracking sheets (for more on tracking sheets and its relationship to social media ROI go to Once I complete this process, I spend the rest of the day reviewing my Twitter lists looking for engagement opportunities, pushing out questions to our alumni on Twitter, posting content on Facebook and LinkedIn, and conducting social media research.

Do you have a role model in social media. Someone who inspires you?
I wouldn’t say I have social media role models, but I do appreciate people who pursue creative projects in this area. A perfect example of this is my colleague Allison Matherly from Texas Tech University. She helped spearhead the #IAmARedRaider project which I’m a HUGE fan of.

What is the hardest thing about social media?

Being okay with failure. I do a lot of experimentation on social media and sometimes my strategies work and sometimes they do not. But even when I fail, I try to learn something from the process so I increase my chances of success the next time around.

What do you see as some up-and-coming trend in social media?

An increased focus on big data in social media. I’m not sure what this will look like but it seems like a likely direction.

Did you make any social media mistakes in the past or is there anything you would avoid in future?
Yes, I’ve definitely made mistakes in the past! I’ve actually blogged about a few of them at and

To be successful in social media, you need to ….?

Take chances and always be willing to try something new.

What is your favorite book and why?

Outliers by Malcolm Gladwell. It’s a terrific read.

What is your favorite quote?


“Strive not to be a success, but rather to be of value.” –Albert Einstein


“I AM AN F.B.I. Agent!” –Johnny Utah (Keanu Reeves) from Point Break

What is your favorite movie and why?

Shawshank Redemption. Great dialogue, great music. Let’s just say it gets REAL dusty at the Bochnak residence when Red and Andy reunite at the end of the film.

Where can we find more about you and you work?

You can learn more about me on LinkedIn at and by reading my blog, GradMatters, at

8 Qualities You Need To Become A Stellar Social Media Storyteller

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1280px-Anker_Grossvater_erzählt_eine_Geschichte_1884_1guest article by Julia Campbell

Storytelling is not only a fantastic way to relate to other humans on a personal level, it is also a fantastic marketing and fundraising tool.

When done strategically and in harmony with online channels, storytelling can and will help you build a more engaged online community and strengthen relationships with your supporters and your customers. Great social media stories:

  • Convey impact and outcomes (think BENEFITS not features);
  • Elicit emotion; and
  • Inspire further action.

Organizations and companies of all sizes need to start thinking of themselves as storytellers and not as “marketing directors” or “communication coordinators”. A 10-page communications strategy is of no use without the gasoline of good stories to fuel it.

How can you become a Stellar Social Media Storyteller?

I came up with 8 characteristics of great storytellers. There are few people who will embody every single characteristic. This list exists as a guideline to inspire you on your journey to improve the way you craft and share stories. To be a Stellar Storyteller, you must:

  1. Be a true believer in your cause or product. They must be an outspoken and passionate advocate – the kind of person whose zeal is infectious.
  2. Be authentic and truthful. We tend to want to listen to others with whom we can see parts of ourselves; people that come from similar backgrounds and have faced similar obstacles. This is why major donors tend to listen to other major donors, and volunteers are able to recruit other volunteers. They speak each other’s language and understand where they are coming from.
  3. Truly understand what it’s all about. It’s not all about your organization’s agenda and what you want to convey. It’s about your audience. A great storyteller takes time to understand the audience – what they care about, what they want to hear. Stories should be crafted and delivered with these elements in mind.
  4. Prepare, prepare, prepare. Preparation is key when delivering a great story. However, Stellar Storytellers are able to improvise and are not rigid in their delivery.
  5. Practice being open-minded, enthusiastic and motivated. You want others to feel what you are feeling, and you will always try new methods and new techniques to reach that end.
  6. Remain skeptical. Always be asking yourself the questions that your audience will be asking: “How did that happen? Why did that happen? Why couldn’t something else have happened?” By looking at your story with a critical eye, you will be able to anticipate the concerns and apprehension of your critics
  7. Remain generous. Stellar Storytellers are generous with their emotions and their willingness to be vulnerable. They often share personal stories of their own struggles and obstacles. To touch other people’s hearts, you must be willing to expose your own.
  8. Understand the context. Are you telling the story in front of a group of 100 people, at an intimate dinner, or during a Twitter Q&A tweet chat? Molding the story to fit the context is a huge part of being successful in storytelling.

Don’t think you have to be perfect to be a Stellar Storyteller. Who wants to hear a perfect story from a perfect person? (I know I don’t.)

As long as you are authentic, truthful and passionate about the story you are telling, people will connect with you and be inspired to take action.

Do you have any other storytelling qualities to add to this list?  

JuliaCampbell01web (1)

Guest post by Julia Campbell (originally appeared on the J Campbell Social Marketing blog). Julia Campbell is Principal of J Campbell Social Marketing. Her blog is at and she is active on Twitter at @JuliaCSocial

Photo-source: Albert Anker,

How to Help Your Small Business with Social Media

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How-to-Help-Your-Small-Business-with-Social-Media-Episode-97-e1423676795953guest post by Neal Schaffer

I get a lot of requests saying, “We’re behind on our social media, and we need help.” A lot of these calls for help are coming from people with small businesses, so today I want to discuss some of the options that are available for you, such as working with consultants, agencies, and virtual assistants. We know that social media requires its own set of skills, so it’s important to be willing to dedicate the time to educate and the money to get you access to resources that can help take your business to the next level. Listen to my podcast episode “How to Help Your Small Business with Social Media”. Have fun and I hope this helps

Neal Schaffer (2)

Neal Schaffer is author of the best-selling Book “Maximize your Social”, global social media speaker and also organizer of the Social Tools Summit in Boston.