Speaker Interview

Meeting Social Media Day Expert Andrew Krebs-Smith

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AndrewAndrew Krebs-Smith is President of Social Fulcrum. Get to know him in our Interview with him.

1. Tell us a little about yourself and your background?

I started my career building digital departments within traditional agencies. After helping to build 2 digital departments, I decided to go out and do it on my own. That was 5 years ago, and the rest is history! I have a BA in Advertising/PR from Loyola University in Maryland and an MBA from Babson College.

2. When did you start to work in social media?

2007

3. How does a typical work day of you look like?

Lots of meetings with potential customers and internal teams. I don’t have an operational role in our client campaigns – I work on our Sales, Marketing, Finance, and HR/Hiring. When I’m at my computer I’m often approving things from my team.

4. Do you have a role model in social media. Someone who inspires you?

Gary Vaynerchuk is awesome on the unpaid social side. Jon Loomer creates great content around Facebook ads. Brian Balfour has great big picture content regarding growth/acquisition. I like Tim Ferriss as an example of how to build an engaged audience.

5. What is the hardest thing about social media?

Constant changes! Things that were best practice two years ago are now totally ill-advised. You have to be agile to be able to adapt, technical in order to understand the ramifications of changes, and a great teacher to be able to communicate the changes to others.

6. What do you see as some up-and-coming trend in social media?

Facebook Advertising is still widely undervalued. Considering they are about to roll out advertising across the web (outside of Facebook) I would strongly suggest learning how to operate within that advertising framework. There are opportunities with Facebook Advertising that aren’t available anywhere else.

7. Did you make any social media mistakes in the past or is there anything you would avoid in future?

I’ve made a ton of mistakes. The biggest mistake as a social media practitioner was to initially try to market a broad skillset. That makes it extremely hard to (1) develop expertise, processes, etc., and thus (2) scale a business.

8. To be successful in social media, you need to ….?

Not listen to everyone else. You need to get your hands dirty, try things, and put in the time. There is a ton of misinformation out there and lots of people looking to profit off of your desire to learn.

Zen_motorcycle9. What is your favorite book and why?

Zen and the Art of Motorcycle Maintenance, because it successfully explores the fascinating dynamic that exists between art/science aka subjective/objective aka qualitative/quantitative. That dynamic is what propels my work today.

10. What is your favorite quote?

I have a couple that come to mind:

“Vision without execution is just hallucination”

“Likes do not pay the bills. Sales do.” 

11. What is your favorite movie and why?

Layer Cake, because of the soundtrack, cinematography, engaging plotline, and poetic ending.

12. Where can we find more about you and you work?

My agency website: http://socialfulcrum.com/

My LinkedIn profile: https://www.linkedin.com/in/andrewkrebssmith 

Why do we need another social media conference in Boston? 

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I was recently interviewed by Horst von Wendorff for the Venture Cafe Podcast Series, where I could answer this question and explain what is special on the Social Media Days.

In the interview I talk about my own background and why we started the Social Media Days. I explain our unique perspective to social media marketing and the challenges that arise from the two-way interaction with the customer. We talk about tips on how to make authentic connections on social media and also explain the new digital media lab that we just have started.

If you want to know more and have a minute, please listen to the interview

Hope to see you at the next Social Media Day at May 7th

Werner

Meet #UMBSocial Speaker – Heather Jackson

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Heather JacksonHeather Jackson is the Regional Development Director at Constant Contact NE, which is also UMB Social’s Platinum Sponsor.  Heather has over 20 years’ experience in sales and marketing, with a specialty in online and social media marketing. She has owned 2 small business of her own and has been a lifetime volunteer for various non-profits. She is a professional and enthusiastic speaker who enjoys helping small businesses achieve their goals with a focus on engaging customers, increasing ROI, and driving repeat business and customer loyalty.

Please visit www.constantcontact.com to learn more about the amazing work they are doing at Constant Contact.

If you’re interested in attending UMB Social, you can register here (as long as there are seats available).

1. Tell us a little about yourself and your background?

I grew up in Laguna Beach, CA (yes I can surf) and am now a Cape Cod wash ashore, currently loving my work with small businesses as Director of Regional Development, New England, for Constant Contact. In addition to 20+ years in sales and marketing I’ve also started and run 2 small business of my own; I know what it’s like to where every hat on the rack to run a business! My professional passion is to help small businesses use the best practices in digital marketing, including social and email platforms, to engage effectively with their customers, grow their sales and achieve their goals.  I also enjoy professional speaking opportunities like this one at Social Media Days to educate and inspire other small businesses.

2. When did you start to work in social media?   

Well, I’ve always been social and embraced media! My online marketing experience first began in the late 90’s at boston.com and at Yahoo! here in Boston. Social media tools became a regular part of my business-marketing program in 2007; as a small business owner, I saw the real power of online word of mouth via email marketing which provided the best ROI of any marketing that fit into our budget, except in person networking. I really got into social media 3 years ago when I started my own social media/email consulting business, instructed for Geek Girl Tech Con and now am fully immersed here at Constant Contact. But know that I’m learning everyday myself how to better use these tools  – I look at it as a constant work in progress.

3. How does a typical work day of you look like?  

I’m a very early riser (in college I swore I’d never be, but now I am and I know why…) When I‘m not traveling, I get my day organized/prioritized in my head while I give my retriever Miller a brush down (it’s like therapy!) The bulk of my day is spent helping small businesses learn how to use digital marketing to achieve their goals; it’s a constant juggling act between setting up educational workshops and professional speaking events, building relationships with potential CTCT partners and traveling to various parts of New England to work with my team of 12 Authorized Local Experts. My best ideas always come to me while I’m working out- bike/swim/bikram yoga – so that is high level priority and will happen most every day at some point (plus it keeps me sane.)

4. Do you have a role model in social media. Someone who inspires you? 

On the global stage, I’ve been inspired by Mari Smith @MariSmith. On a more locally connected level, I admire and have learned so much from Rich Brooks @therichbrooks and the whirlwind duo of Lani Voivod @lanivoivod & Allen Voivod @allenvoivod

5. What is the hardest thing about social media?  

Keeping up with it…on 2  fronts. 1. Small businesses need to use good time management to stay consistent and use social media the right way to engage with their customers- this is a real challenge for many of us. 2. Literally, keeping up with the changes each platform makes and knowing how to leverage the tools when things change almost daily.

6. What do you see as some up-and-coming trend in social media? 

Video shorts and Google+. I think we are on a fast approach where the masses, and not just the early adopters, are about to embrace and use both as they see the power.

7. Can you name us a brand or company that you admire for their great social media strategy/execution? 

As I love the Cape and do enjoy a tasty beer, Cape Cod Beer springs to mind on a hyper local level. They have done a great job of engaging with their customers and building themselves into a community resource. They use a variety of social media tools, are consistent and always keep the customer in mind when it comes to content. They exemplify that local small business is powerful- you don’t have to be a global brand to be successful building your brand and customer base with social media.

8. Did you make any social media mistakes in the past or is there anything you would avoid in future?  

You can’t be afraid to “give away the farm” and share your special knowledge with your customers; this actually shows them you are an expert/resource/value-add

9. To be successful in social media, you need to ….? 

Put yourself into your customer’s shoes…then give them something they will find valuable. 
10. What is your favorite book and why? 

As a small business owner, I found the lessons in Michael Gerber’s The E-Myth Revisited to be invaluable (and an easy read.) For a classic story of life’s travails with intrigue and a great ending, I like the Count of Monte Cristo by Alexander Dumas.
11. What is your favorite quote? 

 Hands down…Arthur Ashe “Start where you are, use what you have, do what you can.” 

12. What is your favorite movie and why? 

Rushmore –written by Wes Anderson & Owen Wilson. I gravitate towards independent films, especially those that explore the tough things in life that we all deal with, but then uses the undercurrent of humor to save us in the end. This one really hit me in the heart, the head and on the funny bone, and I thought it was one of Bill Murray’s epic performances. 

13. Is there anything else you would like to add that I haven’t included?

As a  So. California native, I’m always on the hunt for authentic Mexican food in New England, especially tasty fish tacos and buenos burritos- send me your suggestions!

14. Where can we find more about you and you work?

@heatherkjackson

http://www.Linkedin/in/heatherkjackson

https://www.facebook.com/hjacksonctct

http://blogs.constantcontact.com/

 

 

Meet #UMBSocial Speaker – Rachel Martin

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Rachel MartinWe are excited that Rachel Martin will be speaking at UMB Social on May 14th.   Take a moment to read through her latest interview, you will not be disappointed!
 
1. Tell us a little about yourself and your background?
Rachel Marie Martin is the writer behind FindingJoy.net, is a partner of Blogging Concentrated, is a writer for The Huffington Post, and is having her first book, Dear Mom Letters, published this fall. In the past four years she has built a successful website with millions of visits, has dynamic communities on social media, and has developed products that complement her brand. She is passionate about helping bloggers continue to overcome obstacles and helping them discover, cultivate, and perfect their business model.
2. When did you start to work in social media?
I started getting involved in social media about three years ago. It all began with a quest to grow my own platform, but as time has passed I’ve discovered the power in social in promoting brand, driving traffic, and creating community.
3. How does a typical work day of you look like?
Is there a typical work day for an entrepreneur? It depends. If I’m home it means balancing being a mom, teaching my kids, helping some get to school, and working. I stay up very late and rise early – makes me grateful for coffee. And then, then there are the multiple times a month that I’m traveling for Blogging Concentrated. Those are the times I sleep and work on planes, am grateful for wifi in the airport, and get to do what I love – interacting with other bloggers and professionals.
4. Do you have a role model in social media. Someone who inspires you?
Tom Jackson, of Tom Jackson Productions. He’s in the music industry in Nashville, but to me, that’s what makes him awesome. What he teaches is applicable to all of us – including how we look at social media, brand development, and our relationship/connection with our readers.
5. What is the hardest thing about social media?
That you cannot turn it off. I literally could be online 24 hours out of the day and feel like I’m never caught up. So I have to work really hard to set times in the day where I unplug and give back to my family.
6. What do you see as some up-and-coming trend in social media?
Hmmm. . . perhaps you should tell me. No, now seriously, I am ready for anything. I think the strategy is being aware of up and coming companies and trends, watching them, and assessing whether to join or not. We simply cannot get stuck in thinking that we’ve got it all figured out as social media is a dynamic, moving faster than light in the way it changes, thing.
7. Can you name us a brand or company that you admire for their great social media strategy/execution?
Udi’s Gluten Free. They’ve developed a Facebook page with over a million followers simply by connecting with their consumers. They use emotion, specifically that gluten free food can taste good, and the idea that you are not alone to create a brand that people love.
8. Did you make any social media mistakes in the past or is there anything you would avoid in future?
Way too much time spent on seemed to be important at the time but really wasn’t that important. For instance, my six year old will only be six for so long. . . I either opt to shut the computer screen now or I miss out on the moments.
9. To be successful in social media, you need to ….?
To never ever think you have it all figured out. There is no “well oiled machine” in online marketing, website structure, and blogging. The second you think you’ve got your system figured out and that you don’t need to adapt is the very second that you’ve decided to not keep moving forward. Beyond that, again, it’s figuring out where you want to put your time, investing the time, and adapting and always always serving your audience.
10. What is your favorite book and why?
Only one book? Hmm. You’re making me think. I love this book called “One Year Off” by David Elliot Cohen. Why? I love it because he had the freedom to pack up his family and take the year off and travel the world. One cannot do that unless they are willing to take a risk and they have financial freedom. I think at heart I love a great story, crave adventure, and long for freedom.
11. What is your favorite quote?
Twenty years from now you will be more disappointed by the things that you didn’t do than by the ones you did do, so throw off the bowlines, sail away from safe harbor, catch the trade winds in your sails.  Explore, Dream, Discover. –Mark Twain
12. What is your favorite movie and why?
Pride and Prejudice. Just because.
13. Is there anything else you would like to add that I haven’t included?
That I believe that life is filled with intentional moments that punctuate the fabric of normal and these moments are the things that matter. I live with an intentional posture looking for these pauses and yearn to celebrate them and be grateful. That encompasses a great deal of my heart, my parenting (as I’m a mom to seven wonderful, and always busy, kids), and my writing.
14. Where can we find more about you and you work?
You can check out my blog FindingJoy.net , read more about me at Blogging Concentrated, and connect with me on twitter at finding_joy.
Rachel Martin

Meet #UMBSocial Speaker – Brian Gladstein

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BG_headshot.180x180

1.  Tell us a little about yourself and your background?

I have an 18-year background in B2B software, working primarily at startups with a couple larger companies mixed in there. I started out as a developer but quickly moved into product management and marketing functions as I realized that I enjoyed talking to customers. For the past few years I’ve been running my own business called Explorics which helps companies become champions of their customers, promoting them and in turn encouraging acts of loyalty and advocacy – something really important in today’s buying process.

2.  When did you start to work in social media?

Social media became a big part of my career in 2008 when I launched my first company called Ticklr, which was like a news feed for your professional address book before those features were incorporated into LinkedIn. We were an unfortunate casualty of the Great Recession, but the work we did there has been hugely important to my career ever since.

3.  How does a typical work day of you look like?bmg-event-photo-e1359064564318_1

As a business owner my days vary immensely. I run all our sales and marketing – so I’m often networking with potential clients or speaking at events like Social Media Days. Other days I’m deep in our clients’ projects, making sure things are on track and we are exceeding expectations. The highlights of my days are working with the fantastic team at Explorics.

4. Do you have a role model in social media. Someone who inspires you?

I’ve always been inspired by Seth Godin – specifically the way he communicates such meaningful information in small, digestible amounts. I could go on, but that would violate the whole point of this answer.

5. What is the hardest thing about social media?

Social media – especially for business – works best when there is dialog involved. Keeping that dialog alive, relevant, and personal across a broad base of connections – especially when there are a million other things to do – can be incredibly challenging.

6. What do you see as some up-and-coming trend in social media?

Video. Vine is just the beginning, but short bursts of video will become more and more common over the next 12-24 months.

7. Can you name us a brand or company that you admire for their great social media strategy/execution?

I really like BostInno – I find their articles are tweetable and shareable, especially in the local Boston context. It’s a great source of engagement.

boston inno

8. Did you make any social media mistakes in the past or is there anything you would avoid in future?

I’ve been lucky in that I haven’t done anything egregious, but the biggest mistake I make, especially when I get busy, is ignoring my social media relationships for a long time. Fortunately you can always come back to social media and pick up where you left off. You’ll have lost momentum, but people have short memories and it doesn’t take long to get back in the swing of things.

9. To be successful in social media, you need to ….?

Know your audience ­­– collectively and individually.

10. What is your favorite book and why?

I’d probably go with Guns, Germs, and Steel by Jared Diamond. While I may not agree with everything stated in the book, I find Diamond’s logic about how environment influences society to be extremely compelling.

11.  What is your favorite quote?

“87% of statistics are made up on the spot.” I have no idea who said it first, but it always gets a laugh and proves a point: just because someone presents data, doesn’t mean you have to trust it!

12.  What is your favorite movie and why?

There was a time I knew every line to Ghostbusters. Every. Single. Line.

13.  Is there anything else you would like to add that I haven’t included?

When it comes to social media, understand what your objective is. Choose your social networks, forums, and strategy based on something that is meaningful to you – because that’s the best way to ensure that you will keep it going. For example, don’t feel that you have to be all over Pinterest just because it’s there. If your audience is there, get involved. If not, focus your efforts somewhere else.

14.  Where can we find more about you and you work?

Come visit our blog at http://www.explorics.com/blog, and follow @explorics on Twitter.

explorics

If you would like to register for the May 14th UMB Social, please visit this link.  Seats are limited, and they are selling out quickly.