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Meet #umbsocial Speaker – Amanda Healy

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Tell us a little about yourself and your background?

I’m Amanda Healy and I’m a social media addict <HI AMANDA>. Politically incorrect jokes aside, I really do adore social. The fact is, social, at its core, is about being sociable. I’m the golden retriever of the social media world and am consistently amazed by its ability to connect us, ignite knowledge and ideas, and influence our emotions and actions.

In my day job, I run global demand generation for a business unit of a Silicon Valley-based B2B software company called TIBCO. In my “night” job, I speak around the country on the topic of social media and personal branding at large conferences including the Massachusetts Conference for Women, Women in Technology International, the Watermark Conference for Women, Microsoft Ignite, Social Tools Summit, and others. I like to think of my career is a double-dipped ice cream cone – I get to pursue my passion while continuing to hone my marketing range. Extra sprinkles, please!
When did you start to work in social media?

I started my work in social media by being annoying. Another word for annoying is persistent. I was working at a Fortune 500 tech company with 14,000 employees at the time when B2B was finally starting to look at social seriously. I was that annoying young woman (Where’d she come from, anyway?) who consistently raised her hand in each meeting to ask what we were doing from a social perspective and by the way, why wasn’t it an integrated element of our marketing toolbox? I finally wore executive management down so much they asked me to act as a social media evangelist. I spent a number of years building out the organization’s corporate channels and launching an internal enablement program for its sizeable employee base.

What does a typical work day look like for you?

A typical work day finds me in the midst of Q3 planning, assessing our worldwide budget and looking at historicals to determine success factors and where budget should be allocated in the coming months. Later that day I’ll sit down with Product Marketing and work through various personas and messaging for the product suite – what are the challenges our target audience faces, their goals, where do they find information and how do they want to consume it? What assets do we have in our repository to address their customer journey and which ones need to be developed? We’ll put together a launch plan for our release coming this summer, and I’ll schedule a meeting to present the campaigns lens of it with our CMO.

The afternoon will be spent on the phone with a vendor, walking through a prospective engagement where we’ll create an interactive eBook that unfolds like an infographic or a survey to 100 prospects to understand where they are on their journey to cloud computing. While I’m wrapping up for the day, an email will come in on my personal account asking if I am available to keynote the upcoming Social Media Day in Boston. A LinkedIn message will pop up gauging my interest in being a social media trainer for a series of local events. I’ll receive a text from a client requesting a proposal for an Instagram strategy for their health and wellness business.

How does she do it? While outside of the time-turner I’m trying to get Hermione to loan me, I take one day at a time. I’m a big list maker (physical lists only, I’m a purist), and each day starts with a fresh list and the satisfying sound of checking a line item off. That line item is coffee (the second line item is also coffee).


Do you have a role model in social media? Someone who inspires you?

Not in social media, specifically, but more so in the incredible people I’ve been fortunate enough to call mentors. If you want to make a difference, mentor someone. You will touch his or her life in a way you cannot begin to imagine, and there is no better investment of time then investing in someone’s future.
What is the hardest thing about social media?

What’s hardest is what the core of this conference is all about: getting the business world to take social seriously. While social has been well adapted in B2C, for B2B it continues to be elusive. There are so many misconceptions around social as fluffy or fleeting, but the more we educate and enable others the shift will become more pervasive.
What do you see as some up-and-coming trend in social media?

Influencer marketing will continue to be huge. The rise of “Instafame” is remarkable – we now have Insta models, Insta artists, Insta brand advocates, you name it. I believe influencer marketing will transfer into events, with curated VIP meetups bringing a physical connection to the social sphere.

LIVE, LIVE, LIVE will continue to grow. From Snapchat, to Instagram stories, to Facebook Messenger Day, to Periscope, we will continue to feed our naturally voyeuristic nature. While many of these channels tell stories of the past, I think we’ll see the platforms evolve to influence the users’ futures: we’ll see embedded connective features to help you get together with people who share similar interests, are attending the same event as you, etc. Our agenda for the day may very well change based on the path these channels take us.
Did you make any social media mistakes in the past or is there anything you would avoid in future?

Not personally, yet, but I’m sure it’s inevitable. The thing to remember is that we are all human. If you make a social error, take ownership, address it, and put corrective action in place. Nothing deleted ever dies… so use your brain before your use your keyboard J

To be successful in social media, you need to ….?

I’m going to use a word I’ve recently come to detest, but only because I think it’s become a buzzword. Be AUTHENTIC. Ugh, ok, I said it. But in my head I replace this phrase with “keep it real”. Whether you’re comfortable with it or not, the fact is that your digital self and your “real” self need to be one and the same. There is nothing a person likes less than being duped – find your voice and rock the hell out of it on social and beyond.
What is your favorite book and why?Image result for On Writing Well

Why must you torture me so? I’m a card-carrying library local (nerd alert) and try to consume a couple books a month. I love fiction (throw me a good thriller anytime) but for the purpose of this article I’ll put forth a few more useful reads.

One of the most memorable books I’ve read is “On Writing Well” by William Zinsser. Earlier I said one of the reasons I enjoy social media so much is that its essence is social. Well, the essence of social is communication. This book is about far more than writing, it’s about communicating in a clear, concise, and memorable manner. Communication is not only key to social success, but is our lifeblood as human beings both personally and professionally. Shout-out to my college professor for incorporating this read in our coursework.

I also have to champion “Getting to Yes”. This book taught me to be confident, persuasive, and to understand as well as put a value on my worth. A passion project of mine is salary coaching, and this is required reading for anyone I take on.
Where can we find more about you and your work?

Golden retriever, remember? I’m the friendliest gal you’ll ever meet and would love to hear from anyone and everyone who wants to drop me a line. I’m probably most responsive on Twitter via @Amanda_Healy, but you can also send me a LI message ( linkedin.com/in/amandahealy) or a good old-fashioned (har har) email at Amanda.Healy37@gmail.com.

Want me to speak at your event or conduct a workshop/webinar/podcast/interpretive dance for your company? Get in touch with me ASAP, and remember that the interpretive dance comes at a premium 😛

That’s all, folks!

-Amanda

10 Ways You Can Succeed with Visual Marketing

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PHOTO CREDIT: HELGABJ VIA PHOTOPIN CC

article by Julia Campbell

Visual marketing may seem like a buzzword, but it’s incredibly important in today’s attention economy.

What is Visual Marketing?

Visual marketing is simply incorporating eye-catching, great visuals into your marketing efforts. It is mostly used to refer to social media marketing, blogging and websites, where visuals are king.

Why is it important?

To succeed in marketing your nonprofit has to compete in several different spaces, mostly online.

You must have a great-looking online presence, whether that be a website, or a blog, or social media channels, or all of the above.

If you do not have a lot of website traffic, blog readers or social media engagement, I’m willing to bet that lousy visuals play a huge part.

Think about how you consume media – on your phone, in short spurts, likely while doing several other things. Your fans, your supporters and your donors are all busy people. They want to be able to make a split-second decision upon visiting your website or your social media channels.

Yes, people judge books by their covers, no surprise there. They are also judging you by your horribly outdated website, terribly formatted blog, crowded email newsletter and bland Facebook Page.

Here are just 10 ways your nonprofit can succeed with visual marketing.

1)     Revamp your website.

Google has found that you have two seconds to grab someone’s attention with your website, and that starts with great visuals.

Photos and videos should dominate the most prominent parts of your home page (and other website pages), not big blocks of text.

Resource: 10 More of the Best Nonprofit Websites by Jeff Kline

2)     Use Instagram filters.

We all have smartphones and/or tablets, and that means we can all upload Instagram.

The best way to get great visuals for your nonprofit is to create them yourself. Snap some photos of the volunteers, the back office, even clients if they are amenable.

Using Instagram, add a filter, and you end up with a professional-looking photo!

Resource: 10 Inspiring Nonprofits on Instagram by Matt Petronzio

3)     Use collage apps.

Using your smartphone or tablet, download a collage app. Picstitch is my favorite, and it’s free.

Creating a collage of photos adds a deeper element of interest, and is a way to incorporate multiple perspectives. Collages often break the monotony of the news feed on Facebook and get a lot of engagement and likes!

Resource: The 12 best photo collage maker tools by Craig Stewart

4)     Get photos from fans to share.

Ask your supporters and your fans to share their photos!

The Trustees of the Reservation asked their Instagram followers to go on an Instagram scavenger hunt with them, snapping photos in certain locations and conditions and sharing them using the hashtag “FrostyFun2014.

Resource: How to Get User-Generated Content from Supporters by The Connected Cause

5)     Create infographics.

Yes, you’ve heard this before. I know what you’re thinking – “I can’t possibly create an infographic!”

Not so! There are many free tools that you can use and templates for great infographics – Piktochart and Infogr.am to name just two.

Resource: How to Create a Popular Infographic by Neil Patel

6)     Turn your annual report into a visual.

Let’s be honest. Who really reads that 30 page, glossy, super-expensive and wordy monster of an annual report?

Why not be more cost and time-effective and create a great visual to share with your supporters?

A great example of this is the Fiscal Year 2013 in Review from the Greater Boston Food Bank.

Oxfam thanks donors and details where donations go in this simple visual.

Resource: Making the Annual Report a Visual Story with Instagram by Cassie Dull

7)     Overlay text on photos

You have some great photos, why not put an inspiring quote on it? Or a factoid about your impact and your work? Or a quote from a client?

Resource: An Easy Recipe for Making Text Overlay Images by Beth Kanter

8)     Include photos with each blog post.

It drives me crazy when I come to a great blog post that I want to share on social media channels but there is no image on it. How am I supposed to share on Facebook and on Pinterest with no visual? The answer – I won’t. I’ll move on.

Resource: 53+ Free Image Sources For Your Blog and Social Media Posts by Courtney Seiter

9)     Word clouds and word photos.

For something different, why not try creating a Word Cloud or a Word Photo?

Using the free app WordFoto on your smartphone or Wordle on your desktop.

Resource: 6 fun ways nonprofits can use word clouds by me

10)  Use close ups of fewer people.

A close up of one or two people works so much better than a far away shot of a group of people (I’m looking you, people who post shots of their Board retreats).

Facebook is called FACEbook after all – we like to see photos of faces! (And the other social networks are following suit.) No more posting photos from the back of the room with people’s heads down, no more far away fuzzy group shots. Get closer and get personal, and reap the benefits in terms of community engagement!

Resource: 40 Tips to Take Better Photos by Lisa Clarke

For more Visual Marketing resources, visit my Pinterest board on the topic.

How do you use visuals in your nonprofit marketing and fundraising? 

About the Author: Julia Campbell is a digital marketing strategist and online fundraising coach to nonprofits big and small. She is the author of the forthcoming book Storytelling in the Digital Age: A Guide for Nonprofits, and a frequent speaker and webinar presenter. Learn more about her on her website.

source: article was originally posted on https://jcsocialmarketing.com/2014/05/10-ways-nonprofits-can-succeed-visual-marketing/

10 Boston Restaurants Crushing it on Social Media

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by Bob Cargill

It’s one thing to be able to serve great food. It’s quite another to be able to show off those dishes in words and pictures on Twitter so well that your followers like your tweets almost as much as your eats.

That’s the irony of marketing a restaurant in this day and age. As if it’s not enough to be considered one of the best places to go for a bite to eat in town. Now they have to have the popularity on social media to prove it.

Okay. Maybe that’s a stretch, but the importance of displaying their menus everywhere people are congregating online today cannot be underestimated. More and more potential customers are stalking their every move not just on the grapevine, but on a bevy of newfangled communication channels before they decide to make their reservations.

They’re looking for pretty plates of yummy food.

They’re looking for the right crowd and atmosphere, great service, good prices.

They’re looking for social proof of a restaurant’s ambiance, reputation, quality, and personality.

They’re looking for an excellent place to eat and drink as well as a cool place to see and to be seen not just in real life, but on social media, too.

Talk about high expectations.

They got this, though. At least many restaurants in the Boston area do. They understand that diners today are looking for an enjoyable experience on both the table and Twitter, Instagram, Facebook and the like.

Here are 10 examples of Boston restaurants crushing it on social media:

1. Sonsie on Instagram

This hip, go-to eatery on Newbury Street is also an excellent place to visit on social media, especially on Instagram, where their visual content – hashtags included – lives up to their reputation for offering a variety of eclectic, high-quality meals.

2. Loretta’s Last Call on Twitter

Good, old-fashioned Southern food and hospitality is what this restaurant is all about, as is its content on Twitter. This is a fun account to follow, one that will inspire you to eat well and party hard.

3. Red Lantern on Twitter

I’ve never been here, and by the looks of their Twitter feed I am missing out on something special. Not only does their Asian cuisine look delicious, their cocktail menu appears to be very creative and they even have a DJ in their lounge. VERY cool.

4. Regina Pizzeria on Twitter

Having been serving their wicked popular pizza since 1926, they’re old, but young enough in spirit to be crushing it on Twitter, where they share a ton of fun updates like this one replete with hashtags and emojis.

5. Top of the Hub on Facebook

With more than 17,000 likes on Facebook, these guys are not only at the top of their game when it comes to serving food, they get social media, too. Lots of great food photos coupled with welcoming, engaging copy is what you’ll find in their feed.

6. Legal Sea Foods on Facebook

The first restaurant most people think of when they think of going out for seafood is an excellent place to follow on social media, too, for a variety of reasons, one of the biggest being you just might win a free cup of their classic, award-winning clam chowder.

7. The Harp Boston on Facebook

Shining the spotlight on your constituency is what it’s all about on social media, which is what this popular North Station sports bar does so well on Facebook. Not only does including fan photos in your newsfeed show your appreciation for them, it increases the likelihood of your content being shared and reaching a much broader audience.

8. Stella on Instagram

Known for its delicious Italian fare, this South End eatery serves up some ridiculously incredible food porn on its Instagram account including this spectactular collage.

9. Deep Ellum on Facebook

Compliments to the chef at this fine gastropub, as I’ve eaten there a number of times. Equal praise, though, should be given to whoever is administering to their Facebook page, as their posts there are written very cleverly, creatively and conversationally. Writing in lowercase only adds a touch of class – somehow, some way – consistent with their brand.

10. Wahlburgers on Twitter

They’re famous for many other reasons, but the Wahlburgers have also made quite a name for themselves serving burgers, too. My wife likes this place near Fenway Park for its gluten-free buns. I like it for its tweets – and yes, of course, its eats, too.

Bob Cargill is an independent social media marketing consultant, who was the New England Direct Marketing Association’s “Direct Marketer of the Year” in 2009 and was recently named President-Elect of the American Marketing Association Boston.

Note: This post, “10 Boston Restaurants Crushing It On Twitter,” was originally published on the AMA Boston blog here,

New Speakers for the Social Media Day 2018

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I’m excited to announce that Larry Kim, Bob Cargill, and Kate Hutchinson are joining the speaker board of #umbsocial.

Larry Kim is the founder of Wordstream and mobile money. He is ranked the #8 most popular author on Medium and received the Marketer of the Year awards from Search Engine Land, US Search Awards, PPC Hero.

 

Bob Cargill is an independent social media marketing consultant, who was the New England Direct Marketing Association’s “Direct Marketer of the Year” in 2009 and was recently named President-Elect of the American Marketing Association Boston.

 

Kate Hutchinson is an experienced Marketing Programs Manager in the information technology and services industry.

7th Social Media Day – Registration is open

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we’re doing it again. It is my honor to announce the

7th Social Media Day at UMass Boston
Let’s Rethink Social Media

Wednesday, May 16th, 2018, 9am – 4 pm
McCormack Hall, Ryan Lounge, 3. Floor, UMass Boston

Within one year Social Media has changed a lot. The old approaches don’t seem to work anymore, new ways of engagement arise constantly, and Facebook made big announcements to change its algorithm beginning this year.

It’s time to rethink your social media strategy

  • Which social media approaches will still generate results in 2018?
  • Learn new engagement tactics for your social media strategy
  • How to create lasting communities in social media

If you want to know more, do not miss the 6th Social Media Day at UMass Boston.  Join us for an innovative conference experience featuring inspiring keynote speakers and multiple interactive break-out sessions. Meet and learn from our keynote speakers below:

 

Werner Kunz (@WerKunz)
Social Media Scientist and Professor of Marketing at UMass Boston

Misha Katz (@MishaKatz)
Digital Marketing and Business Consultant 

Jody Krasner Gladstein (@jkgsocialmedia)
Digital Marketing Manager and Social Media Coach

Janina Seibel
Social Media Consultant and Founder of DMI Boston

Julia Campbell (@JuliaCSocial)
Author “Storytelling in the Digital Age?”

Elizabeth Carr (@EJordanCarr)
Chapter director at Back on my Feet boston

Angela Pitter (@angelapitter)
Founder and CEO of LiveWire Collaborative

… and many more experts!

Please stay tuned and like us on Facebook, follow us on Twitter, and use our hashtag (#UMBSocial). Please help us get the word out and promote the Social Media Day in your channels and circles!

Contact us today with any questions. If you are interested in collaboration with the Social Media Days, please contact me regarding sponsorship opportunities.

We hope to see you at the Social Media Day on May 16th.

Werner Kunz & The Social Media Days Team


We thank our generous sponsors and partners for supporting this event

Impressions from the last Social Media Day

Disclaimer:

This event is hosted by the digital media lab at UMass Boston and organized by the Digital Media & Marketing Institute Boston. To request disability-related accommodations, including dietary accommodations, visit www.ada.umb.edu. Please be advised that photographs will be taken at the event for use on the conference websites, online channels, in the press, marketing materials, and all other university publications. By entering this event, you consent to the event photo & video coverage and using your image and likeness.

By registering to the event you verify that you would like to be added to our email list and that you will now allow the event organizer and their partners to send periodic information pertaining to the event or related promotions. Please remember you can unsubscribe at any time by sending an e-mail to mail@dmiboston.com with “remove” in the subject line or using the unsubscribe button in the mail.