Within one year Social Media has changed tremendously. The old approaches don’t seem to work anymore, new ways of engagement arise constantly, and Facebook made big announcements to change its algorithm beginning this year.

It’s time to rethink your social media strategy

  • Which social media approaches will still generate results in 2018?
  • Learn new engagement tactics for your social media strategy
  • How to create vivid communities in social media

If you want to know more, do not miss the 7th Social Media Day at UMass Boston.  Join us for an innovative conference experience – featuring inspiring keynote speakers and multiple interactive break-out sessions. This year’s speakers panel includes:

Werner Kunz (@WerKunz)
Social Media Scientist, Professor of Marketing at UMass Boston and Director of the digital media lab

Larry Kim (@larrykim)
CEO at MobileMonkey


Mark Traphagen (@marktraphagen)
Senior Director of Brand Evangelism

Bob Cargill (@cargillcreative)
Social Media Marketing Consultant
Cargill Creative

Apryl Pilolli
Sr. Product Manager, Social
Cox Media Group

Break Out Sessions

The break-out sessions provide attendees with direct access to our Social Media experts. The sessions are very interactive, encouraging Q&A discussions for a deeper impact. There will be two rounds of break-out sessions, so attendees have the chance to attend at least two topics. Additionally, we will have a panel discussion afterward, so you get the highlights of the break-out sessions you missed.

The topics are:

1. Visual Storytelling in a Digital World: How to Stand Out and Get Noticed
Julia Campbell(@JuliaCSocial), J Campbell Social Marketing
2. Active Social: How to get your audience to actually DO something
Elizabeth Carr (@EJordanCarr), Chapter director at Back on my Feet Boston
3. PowerUp Your Stories with Video
Angela Pitter (@angelapitter), Live Wire Collaborative
4. Using Social Media for Personal Branding
Amanda Healy (@Amanda_Healy), Tibco
5. Social Media for Higher Education  – Building the Social Campus
Janina Seibel (@janinaseibel), Social Media Consultant and Founder of DMI Boston
6. Paid Social: Going beyond boosted organic posts
Misha Katz (@MishaKatz), Digital Marketing and Business Consultant 
7. Employee Engagement for Social Media
Kate Hutchinson (@kehutchinson), Sr Marketing Programs Manager, Dell EMC
8. How to Get Social Media Buy-In From the C-Suite
Jody Krasner Gladstein (@jkgsocialmedia), Digital Marketing Manager and Social Media Coach, Institute of Coaching, McLean Hospital/Harvard Medical School Affiliate

Please stay tuned and like us on Facebook, follow us on Twitter, and use our hashtag (#UMBSocial). Please help us get the word out and promote the Social Media Day in your channels and circles!

Contact us today with any questions. If you are interested in collaboration with the Social Media Days, please contact me regarding sponsorship opportunities.

We hope to see you at the Social Media Day on May 16th.

Werner Kunz & The Social Media Day Team

We thank our generous sponsors and partners for supporting this event

Impressions from the last Social Media Day


This event is hosted by the digital media lab at UMass Boston and organized by the Digital Media & Marketing Institute (DMI) Boston. To request disability-related accommodations, including dietary accommodations, visit www.ada.umb.edu. Please be advised that photographs will be taken at the event for use on the conference websites, online channels, in the press, marketing materials, and all other university publications. By entering this event, you consent to the event photo & video coverage and using your image and likeness.

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