Program

8:30-9:00 Registration & Get together
9:00-9:10 Welcome
9:10-9:30 Werner Kunz (@werkunz)
Social Media Scientist and Professor of Marketing at UMass Boston“Rethink Social Media”
9:30-10:05

Larry Kim (@larrykim)
CEO at MobileMonkey

“The Top 10 Facebook Messenger Marketing Hacks of All Time”

10:05-10:40

Bob Cargill (@cargillcreative)
Social Media Marketing Consultant
Cargill Creative

“The Importance of Authenticity on Social Media in the Fake News Era”

10:40-11:00 Coffee-Break
11:00-11:35

Apryl Pilolli
Sr. Product Manager, Social
Cox Media Group

“A Path Forward For Social Media: Best Practices Now and in the Future for Marketing Success”

11:35-12:10 Mark Traphagen (@marktraphagen)
Senior Director of Brand Evangelism, Stone Temple Consulting

“Grow Up or Get Out: A Social Media Manifesto for 2018”

12:10-12:25 Introduction of Break-Out Sessions
12:25-1:25 Lunch Break
1:25-2:15 Break Out Session 1st Round (see topics below)
2:15-2:30 Switching Break
2:30-3:20 Break Out Session 2nd Round (see topics below)
3:20-3:50 Panel with
Break-Out Session Leaders &
Apryl Pilolli, Cox Media Group
3:50-4:00 Werner Kunz, Professor, UMass Boston

Break Out Sessions

The break-out sessions provide attendees with direct access to our Social Media experts. The sessions are very interactive, encouraging Q&A discussions for a deeper impact. There will be two rounds of break-out sessions, so attendees have the chance to attend at least two topics. Additionally, we will have a panel discussion afterward, so you get the highlights of the break-out sessions you missed.

The topics are:

1. Visual Storytelling in a Digital World: How to Stand Out and Get Noticed (Ryan Lounge)
Julia Campbell(@JuliaCSocial), J Campbell Social Marketing
2. Active Social: How to get your audience to actually DO something (M-03-130)
Elizabeth Carr (@EJordanCarr), Chapter director at Back on my Feet Boston
3. PowerUp Your Stories with Video (M-03-407)
Angela Pitter (@angelapitter), Live Wire Collaborative
4. Using Social Media for Personal Branding (M-03-201C)
Amanda Healy (@Amanda_Healy), Tibco
5. Social Media for Higher Education – Building the Social Campus (Olli Meeting Area)
Janina Seibel (@janinaseibel), Social Media Consultant and Founder of DMI Boston
6. Paid Social: Going beyond boosted organic posts (M-03-415)
Misha Katz (@MishaKatz), Digital Marketing and Business Consultant 
7. Employee Engagement for Social Media (M-03-204)
Kate Hutchinson (@kehutchinson), Sr Marketing Programs Manager, Dell EMC
8. How to Get Social Media Buy-In From the C-Suite (M-03-201K)
Jody Krasner Gladstein (@jkgsocialmedia), Digital Marketing Manager and Social Media Coach, Institute of Coaching, McLean Hospital/Harvard Medical School Affiliate