Program

8:30-9:00 Registration, Breakfast, & Get together
9:00-9:10 Welcome
9:10-9:30 DSC_3317rec2Werner Kunz (@werkunz)
Social Media Scientist and Professor of Marketing at UMass Boston“Getting serious about Social Media”
9:30-10:05

Eric Enge (@stonetemple)
CEO of Stone Temple Consulting

“The 5 Critical Components for Social Media Success”

10:05-10:40

Amanda Healy (@Amanda_Healy)
Award-Winning Marketing Leader, National Speaker, and Social Media Evangelist

“Social Media for Unicorns”

10:40-11:00 Coffee-Break
11:00-11:35

Kass Burrowes (@PrinceKimathi / LinkedIN)
Director of Social Media, Boathouse Group

“Social Media Ads 101: Building Campaigns That Drive Results”

11:35-12:10

Sophia Bernazzani (@soph_bern)
Content Marketing, Hubspot

“How to Use Video for Better Social Media Results”

12:10-12:25 Introduction of Break Out Sessions
12:25-1:25 Lunch Break
1:25-2:15 Break Out Session 1st Round (see topics below)
2:15-2:30 Switching Break
2:30-3:20 Break Out Session 2nd Round (see topics below)
3:20-3:50 ValaVala Afshar – CMO of Extreme Networks & author of “The Pursuit of Social Business Excellence” – @ValaAfshar

3:50-4:00 Werner Kunz, Professor, UMass Boston

 

Break Out Sessions

The break-out sessions provide attendees with direct access to our Social Media experts. The sessions are very interactive, encouraging Q&A discussions for a deeper impact. There will be two rounds of break-out sessions, so attendees have the chance to attend at least two topics. The topics are:

1. Storytelling in the Digital Age
Julia Campbell, J Campbell Social Marketing  @JuliaCSocial
2. Ideas & Strategies for Instagram
Elizabeth Carr, MAB Community Services and Consultant @EJordanCarr
3. PowerUp Your Brand with LinkedIn
Angela Pitter, Live Wire Collaborative @angelapitter
4. Community Fundamentals: Creating Deep Engagement
Georgina Cannie, Community Roundtable @GeorginaCannie
5. Converting Your Offline Customers into Your Social Media Fans and Followers
Jason Muth, Beasley Broadcast Group @Jason_Muth
6. How to use creativity and fun to refresh your social media
Amma Marfo @ammamarfo
7. Best practices for integrating social media campaigns into CRMs
Brian Mahony, Compelum @BrianMahony

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