Social Media Days

Pre #UMBSocial Storify

Posted on

People are already talking about #UMBSocial, have you joined the conversation?

Meet #UMBSocial Speaker – Rachel Martin

Posted on

Rachel MartinWe are excited that Rachel Martin will be speaking at UMB Social on May 14th.   Take a moment to read through her latest interview, you will not be disappointed!
 
1. Tell us a little about yourself and your background?
Rachel Marie Martin is the writer behind FindingJoy.net, is a partner of Blogging Concentrated, is a writer for The Huffington Post, and is having her first book, Dear Mom Letters, published this fall. In the past four years she has built a successful website with millions of visits, has dynamic communities on social media, and has developed products that complement her brand. She is passionate about helping bloggers continue to overcome obstacles and helping them discover, cultivate, and perfect their business model.
2. When did you start to work in social media?
I started getting involved in social media about three years ago. It all began with a quest to grow my own platform, but as time has passed I’ve discovered the power in social in promoting brand, driving traffic, and creating community.
3. How does a typical work day of you look like?
Is there a typical work day for an entrepreneur? It depends. If I’m home it means balancing being a mom, teaching my kids, helping some get to school, and working. I stay up very late and rise early – makes me grateful for coffee. And then, then there are the multiple times a month that I’m traveling for Blogging Concentrated. Those are the times I sleep and work on planes, am grateful for wifi in the airport, and get to do what I love – interacting with other bloggers and professionals.
4. Do you have a role model in social media. Someone who inspires you?
Tom Jackson, of Tom Jackson Productions. He’s in the music industry in Nashville, but to me, that’s what makes him awesome. What he teaches is applicable to all of us – including how we look at social media, brand development, and our relationship/connection with our readers.
5. What is the hardest thing about social media?
That you cannot turn it off. I literally could be online 24 hours out of the day and feel like I’m never caught up. So I have to work really hard to set times in the day where I unplug and give back to my family.
6. What do you see as some up-and-coming trend in social media?
Hmmm. . . perhaps you should tell me. No, now seriously, I am ready for anything. I think the strategy is being aware of up and coming companies and trends, watching them, and assessing whether to join or not. We simply cannot get stuck in thinking that we’ve got it all figured out as social media is a dynamic, moving faster than light in the way it changes, thing.
7. Can you name us a brand or company that you admire for their great social media strategy/execution?
Udi’s Gluten Free. They’ve developed a Facebook page with over a million followers simply by connecting with their consumers. They use emotion, specifically that gluten free food can taste good, and the idea that you are not alone to create a brand that people love.
8. Did you make any social media mistakes in the past or is there anything you would avoid in future?
Way too much time spent on seemed to be important at the time but really wasn’t that important. For instance, my six year old will only be six for so long. . . I either opt to shut the computer screen now or I miss out on the moments.
9. To be successful in social media, you need to ….?
To never ever think you have it all figured out. There is no “well oiled machine” in online marketing, website structure, and blogging. The second you think you’ve got your system figured out and that you don’t need to adapt is the very second that you’ve decided to not keep moving forward. Beyond that, again, it’s figuring out where you want to put your time, investing the time, and adapting and always always serving your audience.
10. What is your favorite book and why?
Only one book? Hmm. You’re making me think. I love this book called “One Year Off” by David Elliot Cohen. Why? I love it because he had the freedom to pack up his family and take the year off and travel the world. One cannot do that unless they are willing to take a risk and they have financial freedom. I think at heart I love a great story, crave adventure, and long for freedom.
11. What is your favorite quote?
Twenty years from now you will be more disappointed by the things that you didn’t do than by the ones you did do, so throw off the bowlines, sail away from safe harbor, catch the trade winds in your sails.  Explore, Dream, Discover. –Mark Twain
12. What is your favorite movie and why?
Pride and Prejudice. Just because.
13. Is there anything else you would like to add that I haven’t included?
That I believe that life is filled with intentional moments that punctuate the fabric of normal and these moments are the things that matter. I live with an intentional posture looking for these pauses and yearn to celebrate them and be grateful. That encompasses a great deal of my heart, my parenting (as I’m a mom to seven wonderful, and always busy, kids), and my writing.
14. Where can we find more about you and you work?
You can check out my blog FindingJoy.net , read more about me at Blogging Concentrated, and connect with me on twitter at finding_joy.
Rachel Martin

Meet #UMBSocial Speaker – Brian Gladstein

Posted on

 

BG_headshot.180x180

1.  Tell us a little about yourself and your background?

I have an 18-year background in B2B software, working primarily at startups with a couple larger companies mixed in there. I started out as a developer but quickly moved into product management and marketing functions as I realized that I enjoyed talking to customers. For the past few years I’ve been running my own business called Explorics which helps companies become champions of their customers, promoting them and in turn encouraging acts of loyalty and advocacy – something really important in today’s buying process.

2.  When did you start to work in social media?

Social media became a big part of my career in 2008 when I launched my first company called Ticklr, which was like a news feed for your professional address book before those features were incorporated into LinkedIn. We were an unfortunate casualty of the Great Recession, but the work we did there has been hugely important to my career ever since.

3.  How does a typical work day of you look like?bmg-event-photo-e1359064564318_1

As a business owner my days vary immensely. I run all our sales and marketing – so I’m often networking with potential clients or speaking at events like Social Media Days. Other days I’m deep in our clients’ projects, making sure things are on track and we are exceeding expectations. The highlights of my days are working with the fantastic team at Explorics.

4. Do you have a role model in social media. Someone who inspires you?

I’ve always been inspired by Seth Godin – specifically the way he communicates such meaningful information in small, digestible amounts. I could go on, but that would violate the whole point of this answer.

5. What is the hardest thing about social media?

Social media – especially for business – works best when there is dialog involved. Keeping that dialog alive, relevant, and personal across a broad base of connections – especially when there are a million other things to do – can be incredibly challenging.

6. What do you see as some up-and-coming trend in social media?

Video. Vine is just the beginning, but short bursts of video will become more and more common over the next 12-24 months.

7. Can you name us a brand or company that you admire for their great social media strategy/execution?

I really like BostInno – I find their articles are tweetable and shareable, especially in the local Boston context. It’s a great source of engagement.

boston inno

8. Did you make any social media mistakes in the past or is there anything you would avoid in future?

I’ve been lucky in that I haven’t done anything egregious, but the biggest mistake I make, especially when I get busy, is ignoring my social media relationships for a long time. Fortunately you can always come back to social media and pick up where you left off. You’ll have lost momentum, but people have short memories and it doesn’t take long to get back in the swing of things.

9. To be successful in social media, you need to ….?

Know your audience ­­– collectively and individually.

10. What is your favorite book and why?

I’d probably go with Guns, Germs, and Steel by Jared Diamond. While I may not agree with everything stated in the book, I find Diamond’s logic about how environment influences society to be extremely compelling.

11.  What is your favorite quote?

“87% of statistics are made up on the spot.” I have no idea who said it first, but it always gets a laugh and proves a point: just because someone presents data, doesn’t mean you have to trust it!

12.  What is your favorite movie and why?

There was a time I knew every line to Ghostbusters. Every. Single. Line.

13.  Is there anything else you would like to add that I haven’t included?

When it comes to social media, understand what your objective is. Choose your social networks, forums, and strategy based on something that is meaningful to you – because that’s the best way to ensure that you will keep it going. For example, don’t feel that you have to be all over Pinterest just because it’s there. If your audience is there, get involved. If not, focus your efforts somewhere else.

14.  Where can we find more about you and you work?

Come visit our blog at http://www.explorics.com/blog, and follow @explorics on Twitter.

explorics

If you would like to register for the May 14th UMB Social, please visit this link.  Seats are limited, and they are selling out quickly.

Meet #UMBSocial Speaker – Dr. Sherry Pagoto

Posted on

Dr. Sherry PagotoDr. Pagoto is a great friend of UMB Social, and we are excited that she is scheduled to speak at our 4th #UMBSocial on May 14th.  Enjoy!

1. Tell us a little about yourself and your background? 

I’m an Associate Professor at the University of Massachusetts Medical School and a clinical psychologist by training.  My work is primarily in research but I also see patients and teach courses on research methods and team science.  My research is focused on obesity and cancer prevention. In my research, I have been examining how to leverage mobile technology and social media as ways to improve public health. 

2. When did you start to work in social media? 

I launched a patient-oriented weight loss blog at FUdiet.com and joined Twitter 3 years ago. I became fascinated by all of the patient communities on social media. This inspired me to research the role of social media in health behavior change as well as how social media can be leveraged to conduct preventive counseling and disseminate public health campaigns. Because academics have been slow to embrace social media I now conduct social media workshops around the country for academics and health care professionals. Check it out:http://www.fudiet.com/training-workshops/ 

3. How does a typical work day of you look like? 

I spend a lot of time writing grants and manuscripts so I can be found pecking away at my computer at home, a café, or in my office.  Otherwise I’m taking conference calls, in research team meetings, or teaching a class. I sneak out for at least one hour every single day for exercise.  I travel a fair bit to give talks, go to conferences, and collaborate with colleagues.  

4. Do you have a role model in social media. Someone who inspires you? 

My favorite blogger is Dr. David Katz because he is one of few who has the perspective of both a researcher and clinician and who is not promoting a personal agenda. 

5. What is the hardest thing about social media? 

People who have no real training or expertise who pose at experts. I also wrote a blog post on KevinMD.com about the downsides to participating in social media.

6. What do you see as some up-and-coming trend in social media? 

I am fascinated by “peer-to-peer healthcare” a trend in which patients are using social media to connect with other patients as well as health care providers and organizations in an attempt to educate themselves about their health. 

7. Can you name us a brand or company that you admire for their great social media strategy/execution? 

The Mayo Clinic is certainly a leader in health care social media. 

8. Did you make any social media mistakes in the past or is there anything you would avoid in future?

My biggest mistake is disobeying my best friend’s advice: “In the face of invincible ignorance, walk away.”  I have gotten sucked into fruitless debates.  I am learning when to walk away though.  

9. To be successful in social media, you need to ….? 

Engage. 

10. What is your favorite book and why? 

I loved the Marie Curie biography written by her daughter Eve Curie.  Madame Curie is a rare example of a monumental achiever who has genius, integrity, and grace. 

11. What is your favorite quote? 

“It’s not one thing or the other, it’s all things all at once.”  Gary Lightbody

12. What is your favorite movie and why? 

Any movie that makes me feel something, think differently, and want to talk about it for hours. This describes my favorite people too.

13. Where can we find more about you and you work?

Here is my About Sherry page on my blog:http://www.fudiet.com/about/ and my university webpage: http://profiles.umassmed.edu/profiles/display/129746

 

Meet #UMBSocial Speaker – Noah Freeman

Posted on

Noah Freeman - Social Fulcrum Noah specializes in social media marketing & ad optimization and works across the firm to support analytics, customer reporting and optimization. Prior to joining Social Fulcrum, Noah built his own Facebook marketing agency. Outside of work, Noah chases his two children and races in Ironman Triathlons.

 1. Tell us a little about yourself and your background? –

 I had a previous career in quantitative finance, and for the past few years have been bringing my quantitative, testing based approached to online customer acquisition.

2. When did you start to work in social media? 

2 years- I started working with my first client on Facebook social, content and paid marketing, and grew the business from there. 

3. How does a typical work day of you look like? 

At a small but constantly growing agency, there’s no such thing as typical! However at any given day/time, you might find me teaching a course on paid placements, meeting with potential clients, setting up conversion tracking for a new project, and/or optimizing an existing Facebook campaign to lower our clients’ cost-per-acquisition. I spend a lot of time drilling down into the minute details of a Facebook Advertising campaign looking for ways to boost its performance, but spend just as much time outside of the office, educating people on what we do.

4. Do you have a role model in social media. Someone who inspires you? 

My social media role model would probably be Gary Vaynerchuk. His small agency has seen amazing success, and he “gets” social in a way that many other “experts” do not. I love his books; particularly how he focuses equally on engagement (which is great) and sales (even better).

5. What is the hardest thing about social media? 

The hardest thing about social media is the need to very quickly adapt to the changes that take place on a regular basis. Algorithms change, best practices change, Facebook Advertising feature change, new platforms become popular, etc. Always being up-to-date on the newest announcements and updates, and being able to pivot client campaigns accordingly in real-time, is a big part of my job.

6. What do you see as some up-and-coming trend in social media? 

The biggest and most relevant trend right now is the movement away from a free or all-organic approach. Advertising options on the most popular platforms have been around for a while, but amidst algorithm changes and an increasingly noisy social media space, its become that much harder to reach people, let alone convert them, without paid promotion. Where advertising and social media marketing were previously separate, the two need to support one another in order for brands to see success online.

7. Can you name us a brand or company that you admire for their great social media strategy/execution? 

Gotta love Oreo! I know that their awesome display of real-time marketing during Super Bowl XLVII is old news by now, but that move was genius and speaks volumes about the culture and pace of their marketing department. In general, Oreo consistently creates perfectly on-brand content for their social media channels that is native to the particular platform (e.g. you won’t see them posting the exact same thing on Facebook and Twitter – so important!) and communicates to their customers that Oreo really gets them.

8. Did you make any social media mistakes in the past or is there anything you would avoid in future?

The biggest thing I would avoid, and recommend that others avoid, in the future is putting all your social media eggs in one basket – or relying too heavily on social media to begin with. Don’t get me wrong – social media is a great way to connect with prospects, keep them engaged, and drive conversions. But we don’t own our social media channels or audiences, and are pretty much always at the mercy of these platforms when it comes to any changes they may implement that make it harder to communicate with customers. A good way to protect yourself and/or your brand against this is to try to convert your social media followers to newsletter subscribers, because this is a list you’ll always own and have control over.

 9. To be successful in social media, you need to ..?

To be successful in social media, you need to understand the primary reasons why people use social media (hint: it’s not to buy your products). People use social media to watch funny cat videos, share photos of their friends, and ultimately communicate something about themselves. So you must be able to implement social media marketing in a way that seamlessly contributes to this user experience; not interrupt or distract from it. 

10. Where can we find more about you and you work?

LinkedIn

www.socialfulcrum.com